Rob Morgan

Department of Marketing

Robert E.
Adjunct Professor & Member of the Department of Marketing Advisory Board

Presentation and academic fields

Robert Morgan is the Sir Julian Hodge Chair and Professor of Marketing & Strategy at Cardiff Business School, Cardiff University, UK. He holds a PhD in global market entry strategy from Cardiff University and received post-doctoral training at INSEAD and the Rock Center for Entrepreneurship, Harvard Business School. His research focuses on firm capabilities and innovation from a strategic marketing perspective. He has published over 200 company cases, white papers, management articles, and scholarly papers, some of which have appeared in Strategic Management Journal, Journal of Management Studies, Strategic Entrepreneurship Journal, Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Journal of International Marketing, European Journal of Marketing and Industrial Marketing Management, among others.

He serves on the editorial review and advisory boards of seven international journals and is former Editor of International Marketing Review. He is an active member of the Strategic Management Society, American Marketing Association, and Academy of Marketing Science and has served as Track Chair on several occasions. He is a Chartered Marketer and Fellow of the Higher Education Academy. His co-authored Strategic Management: Competitiveness & Globalization textbook has become a best-seller and was recently shortlisted by the Chartered Management Institute for best textbook and best e-book. Within University administration, Rob has been appointed to a series of senior roles including Associate Dean, Department Chairman, Chartered Institute of Marketing Senate, and, Departmental Advisory Board Chair.