mmicmarktg
Department of Marketing
Milena
Micevski
Associate professor
,
PHD
Room:
SOL/C3.03
Tel:
+4538152161
E-mail:
mmic.marktg@cbs.dk
542138
Presentation
Dr. Milena Micevski holds a PhD in Marketing Strategy from Loughborough University, UK. She is currently an Associate Professor at the Department of Marketing at Copenhagen Business School (CBS), Denmark. In addition, she is a Member of the B2B Marketing Research Cluster and Marketing Ethics Research Cluster at CBS. She is also an Associate editor at Business Ethics, the Environment & Responsibility. Milena serves an ad-hoc reviewer for a number of influential international academic journals (e.g., Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management) and international academic conferences (e.g., American Marketing Association Conference, European Marketing Academy Conference). Prior to joining CBS in 2021, she held academic positions at the University of Vienna and Loughborough University. She also worked as an external lecturer at various Universities in Austria and UK.
Milena Micevski’s research lies within the areas of B2B Sales Management, Retail and Service frontline employee management, the role of stereotyping, identification, ethics and emotions in consumer decision-making. Her work appeared in internationally renowned journals such as the Journal of Business Ethics, Journal of International Marketing, Journal of Travel Research, Industrial marketing management, International Marketing Review and Journal of Business Research among others. Her PhD thesis, entitled “Marketing and Sales Interface Flexibility: A Social Exchange Theory Perspective”, won the top prize of “Best Doctoral Idea” at the Academy of Marketing Science (AMS) Doctoral Consortium in Rheims, France in 2011. Her paper, “Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies”, was nominated for the 2019 prestigious Hans B. Thorelli Award. Prior to joining academia, Milena Micevski has a vast industry experience in both large, global (e.g. L'Oréal) and small, family-owned (e.g. Nikotex Carpets) companies.
Link to this homepage
www.cbs.dk/en/staff/mmicmarktg
Publications sorted by:
2025
Milena Micevski; Steve Quarrie; Matthew Gorton; Ana Bogdanović; Barbara Tocco; Daniela Micu; Seidi Suurmets / Horticultural Innovations in Soil-friendly Practices to Ensure a Sustainable Future : Project Manual For Hort2theFuture: Including Gender and Ethical Action Plans.
: Copenhagen Business School, CBS 2025, 63 p.
: Copenhagen Business School, CBS 2025, 63 p.
Report > peer review
Matteo Balboni; Sylvia von Wallpach; Milena Micevski; Anna-Bertha Heeris Christensen / Unveiling Brand Silence : Consumer Expectations and Interpretations in the Era of Brand Activism.
Abstract from 5th Brand Meaning Research Network Workshop, 2025
Abstract from 5th Brand Meaning Research Network Workshop, 2025
Conference abstract for conference > peer review
Dario Miocevic; Milena Micevski; Nina Michaelidou / Wanderlust and Local Choices : Unveiling Digital Nomads’ Preference for Local Brands through Emotion, Countryphilia, and Identity.
In: International Marketing Review, 4.6.2025
In: International Marketing Review, 4.6.2025
Journal article > peer review
2024
Nora Ramadan; Mohamed Sobhy Temerak; Jelena Filipovic; Milena Micevski / Examining the Sensemaking Process of Economically Vulnerable Groups in the Sharing Economy Context
In: Proceedings of the First International Conference on Sharing Economy and Contemporary Business Models: Theory and Practice. . ed. /Milica Maričić; Veljko Jeremić; Nikola Zornić. Belgrade : Faculty of Organizational Sciences, University of Belgrade 2024, p. 184
In: Proceedings of the First International Conference on Sharing Economy and Contemporary Business Models: Theory and Practice. . ed. /Milica Maričić; Veljko Jeremić; Nikola Zornić. Belgrade : Faculty of Organizational Sciences, University of Belgrade 2024, p. 184
Conference abstract in proceedings > peer review
Daniela Micu; Milena Micevski / Horticultural Innovations in Soil-friendly Practices to Ensure a Sustainable Future : Data Management Plan.
Frederiksberg : Copenhagen Business School, CBS 2024, 33 p.
Frederiksberg : Copenhagen Business School, CBS 2024, 33 p.
Report > peer review
Mohamed Sobhy Temerak; Milena Micevski; Selma Kadic-Maglajlic; Zoran Latinovic / Nuances of Sales–service Ambidexterity Across Varied Sales Job Types
In: British Journal of Management, Vol. 35, No. 4, 10.2024, p. 1994-2010
In: British Journal of Management, Vol. 35, No. 4, 10.2024, p. 1994-2010
Journal article > peer review
Ilona Szöcs; Milena Micevski; Selma Kadic-Maglajlic / The Impact of Salespeople Stereotypes on Behavior : The Role of Customer Orientation and Customer Types.
Abstract from Academy of Marketing Science World Marketing Congress 2024, 2024
Abstract from Academy of Marketing Science World Marketing Congress 2024, 2024
Conference abstract for conference > peer review
Selma Kadic-Maglajlic; Milena Micevski; Maja Arslanagić-Kalajdžić; Mohamed Sobhy Temerak; Nick Lee / Unravelling the Dynamics of Customer Attachment to Service Firms and Frontline Employees
In: 2024 AMA Summer Academic Conference. Proceedings: Reconnecting with Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People . . ed. /Sertan Kabadayi; Myla Bui; Lauren S. Grewal. Chicago : American Marketing Association 2024, 3 p., p. 610-612 (AMA Academic Conference Proceedings, Vol. 35)
In: 2024 AMA Summer Academic Conference. Proceedings: Reconnecting with Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People . . ed. /Sertan Kabadayi; Myla Bui; Lauren S. Grewal. Chicago : American Marketing Association 2024, 3 p., p. 610-612 (AMA Academic Conference Proceedings, Vol. 35)
Conference abstract in proceedings > peer review
2023
Mohamed Sobhy Temerak; Milena Micevski; Selma Kadic-Maglajlic; Zoran Latinovic / All Salespeople are (not) Created Equal : Customers’ Views on a Creator, a Getter, and a Taker.
Abstract from AMS 2023 Annual Conference, 2023
Abstract from AMS 2023 Annual Conference, 2023
Conference abstract for conference > peer review
Stefan Markovic (Editor) ; Adam Lindgreen (Editor) ; Nikolina Koporcic (Editor) ; Milena Micevski (Editor) / Approaches to Corporate Social Responsibility : Knowledge, Values, and Actions.
New York, NY : Routledge 2023, 314 p. (Routledge Studies in Business Ethics)
New York, NY : Routledge 2023, 314 p. (Routledge Studies in Business Ethics)
Anthology > peer review
2023
Ilona Szöcs; Milena Micevski / Consumer Responses to Brands’ Responsible Behavior : An Investigation Through the Lens of Ambivalent Brand Stereotypes: An Abstract.
In: 2023 Academy of Marketing Science® World Marketing Congress: Bringing the Soul Back to Marketing. Canterbury : Academy of Marketing Science 2023, p. 61
In: 2023 Academy of Marketing Science® World Marketing Congress: Bringing the Soul Back to Marketing. Canterbury : Academy of Marketing Science 2023, p. 61
Conference abstract in proceedings > peer review
Stefan Markovic; Adam Lindgreen; Nikolina Koporcic; Milena Micevski / Foreword
In: Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions. . ed. /Stefan Markovic; Adam Lindgreen; Nikolina Koporcic; Milena Micevski. New York, NY : Routledge 2023, p. xxvii-xxv (Routledge Studies in Business Ethics)
In: Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions. . ed. /Stefan Markovic; Adam Lindgreen; Nikolina Koporcic; Milena Micevski. New York, NY : Routledge 2023, p. xxvii-xxv (Routledge Studies in Business Ethics)
Preface/postscript
Ehsan Noorzad Moghaddam; Alireza Aliahmadi; Mehdi Bagherzadeh; Stefan Markovic; Milena Micevski; Fatemeh Saghafi / Let Me Choose What I Want : The Influence of Incentive Choice Flexibility on the Quality of Crowdsourcing Solutions to Innovation Problems.
In: Technovation, Vol. 120, 2.2023
In: Technovation, Vol. 120, 2.2023
Journal article > peer review
Ilona Szöcs; Nina Michaelidou; Milena Micevski; Živa Kolbl; Selma Kadic-Maglajlic; Ekaterina Nemkova; Marc Herz; Rodrigo Uribe; Evgeniya Nadezhdina / Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes
In: Proceedings of the European Marketing Academy: EMAC 2023 Regional Conference. Brussels : European Marketing Academy. EMAC 2023, 1 p. (Proceedings of the European Marketing Academy)
In: Proceedings of the European Marketing Academy: EMAC 2023 Regional Conference. Brussels : European Marketing Academy. EMAC 2023, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
Marc Herz; Milena Micevski; Tim Ilbertz / Wenn das Bild einer Stadt auseinandergeht : Diskrepanzen zwischen Eigen- und Fremdbild bei BürgerInnen und TouristInnen der deutschen Großstädte.
In: Forum Markenforschung 2021: Tagungsband der Konferenz DERMARKENTAG. . ed. /Jörn Redler; Holger J. Schmidt; Carsten Baumgarth. Wiesbaden : Gabler 2023, p. 219-233
In: Forum Markenforschung 2021: Tagungsband der Konferenz DERMARKENTAG. . ed. /Jörn Redler; Holger J. Schmidt; Carsten Baumgarth. Wiesbaden : Gabler 2023, p. 219-233
Article in proceedings > peer review
2022
Ekaterina Nemkova; Milena Micevski; Marc Herz; Alva Angeli / No Shackles Story : The Case of Sustainable Born Global Firms.
In: Proceedings of the European Marketing Academy: EMAC 2022 Annual Conference. Brussels : European Marketing Academy. EMAC 2022, 1 p. (Proceedings of the European Marketing Academy)
In: Proceedings of the European Marketing Academy: EMAC 2022 Annual Conference. Brussels : European Marketing Academy. EMAC 2022, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
2021
Ilona Szöcs; Milena Micevski / Corporate Responsibility as an Effective Marketing Practice for Improving Consumers Brand Evaluations : Critical Overview, New Insights, and Future Directions.
In: Handbook of Sustainability-driven Business Strategies in Practice. ed. /Stefan Markovic; Cristina Sancha; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2021, p. 79–93
In: Handbook of Sustainability-driven Business Strategies in Practice. ed. /Stefan Markovic; Cristina Sancha; Adam Lindgreen. Cheltenham : Edward Elgar Publishing 2021, p. 79–93
Book chapter > peer review
Milena Micevski; Adamantios Diamantopoulos; Jennifer Erdbrügger / From Country Stereotypes to Country Emotions to Intentions to Visit a Country : Implications for a Country as a Destination Brand.
In: Journal of Product and Brand Management, Vol. 30, No. 1, 2021, p. 118-131
In: Journal of Product and Brand Management, Vol. 30, No. 1, 2021, p. 118-131
Journal article > peer review
Nina Michaelidou; Milena Micevski; Georgios Halkias / How do International Advertisers Use Consumer Culture Positioning Strategies? : A Cross-national, Cross-category Approach.
In: International Marketing Review, Vol. 38, No. 2, 2021, p. 367-386
In: International Marketing Review, Vol. 38, No. 2, 2021, p. 367-386
Journal article > peer review
Wolfgang Jonas Weitzl; Milena Micevski / Two Shades of Shame : The Differentiating Roles of Episodic Shame and Brand Shame Following Service Failures.
In: Proceedings of the 2021 AMA Winter Academic Conference: The Human Side of Marketing in an Age of Digital Transformation. . ed. /Alan Malter; Stacey Menzel Baker; Subin Im. Chicago : American Marketing Association 2021, p. 557-558
In: Proceedings of the 2021 AMA Winter Academic Conference: The Human Side of Marketing in an Age of Digital Transformation. . ed. /Alan Malter; Stacey Menzel Baker; Subin Im. Chicago : American Marketing Association 2021, p. 557-558
Article in proceedings > peer review
2021
Nina Michaelidou; Milena Micevski; John W. Cadogan / Users' Ethical Perceptions of Social Media Research : Conceptualisation and Measurement .
In: Journal of Business Research, Vol. 124, 1.2021, p. 684-694
In: Journal of Business Research, Vol. 124, 1.2021, p. 684-694
Journal article > peer review
2020
Nina Michaelidou; Milena Micevski; Georgios Halkias / Dominant Motives and Perceptual Drivers of Social Media Advertising Response : Are Users More Receptive to Advertising on Facebook or YouTube?.
In: Proceedings of the EMAC 2020 Regional Conference Brussels : European Marketing Academy. EMAC 2020, 1 p. (Proceedings of the European Marketing Academy)
In: Proceedings of the EMAC 2020 Regional Conference Brussels : European Marketing Academy. EMAC 2020, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
Belinda Dewsnap; Milena Micevski; John W. Cadogan; Selma Kadic-Maglajlic / Flexibility in Marketing & Sales Interfacing Processes
In: Industrial Marketing Management, Vol. 91, 11.2020, p. 285-300
In: Industrial Marketing Management, Vol. 91, 11.2020, p. 285-300
Journal article > peer review
Zoran Latinovic; Milena Micevski; Selma Kadic-Maglajlic / What If High Is Too High : Role of Regulations of Emotions in Sales Interactions.
In: Proceedings of the EMAC 2020 Regional Conference Brussels : European Marketing Academy. EMAC 2020, 1 p. (Proceedings of the European Marketing Academy)
In: Proceedings of the EMAC 2020 Regional Conference Brussels : European Marketing Academy. EMAC 2020, 1 p. (Proceedings of the European Marketing Academy)
Conference abstract in proceedings > peer review
2019
Selma Kadic-Maglajlic; Maja Arslanagic-Kalajdzic; Milena Micevski; Jasmina Dlacic; Vesna Zabkar / Being Engaged is a Good Thing : Understanding Sustainable Consumption Behavior Among Young Adults.
In: Journal of Business Research, Vol. 104, 11.2019, p. 644-654
In: Journal of Business Research, Vol. 104, 11.2019, p. 644-654
Journal article > peer review
Nina Michaelidou; Milena Micevski / Consumers' Ethical Perceptions of Social Media Analytics Practices : Risks, Benefits and Potential Outcomes.
In: Journal of Business Research, Vol. 104, 11.2019, p. 576-586
In: Journal of Business Research, Vol. 104, 11.2019, p. 576-586
Journal article > peer review
Milena Micevski; Jennifer Erdbrügger; Adamantios Diamantopoulos / Country-related Emotions as Mediators of the Relationship Between Country Stereotype Dimensions and Intensions to Visit a Country
In: Proceedings of the European Marketing Academy, 48th Vol. 48, : European Marketing Academy. EMAC 2019, 2 p.
In: Proceedings of the European Marketing Academy, 48th Vol. 48, : European Marketing Academy. EMAC 2019, 2 p.
Conference abstract in proceedings > peer review
Nina Michaelidou; Milena Micevski; Selma Kadic-Maglajlic; Tribikram Budhathoki; Siddhartha Sarkar / Does Non-profit Brand Image Mean the same Across Cultures? : An Exploratory Evaluation of Non-profit Brand Image in Three Countries.
In: International Marketing Review, Vol. 36, No. 6, 2019, p. 979-995
In: International Marketing Review, Vol. 36, No. 6, 2019, p. 979-995
Journal article > peer review
Lara Stocchi; Nina Michaelidou; Milena Micevski / Drivers and Outcomes of Branded Mobile App Usage Intention
In: Journal of Product and Brand Management, Vol. 28, No. 1, 2019, p. 28-49
In: Journal of Product and Brand Management, Vol. 28, No. 1, 2019, p. 28-49
Journal article > peer review
Milena Micevski; Georgios Halkias; Marc Herz / Multiple Consumer Identities and the Crossover Effect of the EU Identity in Predicting Domestic and Foreign Product Preferences
In: Journal of Business Research, Vol. 104, 11.2019, p. 622-631
In: Journal of Business Research, Vol. 104, 11.2019, p. 622-631
Journal article > peer review
2019
Milena Micevski; Belinda Dewsnap; John W. Cadogan; Selma Kadic-Maglajlic; Nathaniel Boso / Sales Intra-functional Flexibility : Its Relationship to Performance and Moderating Effects on Role Stressors.
In: Journal of Business Research, Vol. 104, No. November, 2019, p. 552-562
In: Journal of Business Research, Vol. 104, No. November, 2019, p. 552-562
Journal article > peer review
Selma Kadic-Maglajlic; Milena Micevski; Nick Lee; Nathaniel Boso; Irena Vida / Three Levels of Ethical Influences on Selling Behavior and Performance : Synergies and Tensions.
In: Journal of Business Ethics, Vol. 156, No. 2, 2019, p. 377-397
In: Journal of Business Ethics, Vol. 156, No. 2, 2019, p. 377-397
Journal article > peer review
2018
Christina Sichtmann; Milena Micevski / Attributions of Service Quality : Immigrant Customers' Perspective.
In: Journal of Services Marketing, Vol. 32, No. 5, 2018, p. 559-569
In: Journal of Services Marketing, Vol. 32, No. 5, 2018, p. 559-569
Journal article > peer review
Selma Kadic-Maglajlic; Nathaniel Boso; Milena Micevski / How Internal Marketing Drive Customer Satisfaction in Matured and Maturing European Markets?
In: Journal of Business Research, Vol. 86, No. May, 2018, p. 291-299
In: Journal of Business Research, Vol. 86, No. May, 2018, p. 291-299
Journal article > peer review
Lara Stocchi; Nina Michaelidou; Naser Pourazad; Milena Micevski / The Rules of Engagement : How to Motivate Consumers to Engage with Branded Mobile Apps.
In: Journal of Marketing Management, Vol. 34, No. 13-14, 2018, p. 1196-1226
In: Journal of Marketing Management, Vol. 34, No. 13-14, 2018, p. 1196-1226
Journal article > peer review
2017
Selma Kadić-Maglajlić; Maja Arslanagić-Kalajdžić; Milena Micevski; Nina Michaelidou; Ekaterina Nemkova / Controversial Advert Perceptions in SNS Advertising : The Role of Ethical Judgement and Religious Commitment.
In: Journal of Business Ethics, Vol. 141, No. 2, 2017, p. 249-265
In: Journal of Business Ethics, Vol. 141, No. 2, 2017, p. 249-265
Journal article > peer review
Selma Kadic-Maglajlic; Milena Micevski; Maja Arslanagic-Kalajdzic; Nick Lee / Customer and Selling Orientations of Retail Salespeople and the Sales Manager's Ability-to-perceive-emotions : A Multi-level Approach.
In: Journal of Business Research, Vol. 80, No. November, 2017, p. 53-62
In: Journal of Business Research, Vol. 80, No. November, 2017, p. 53-62
Journal article > peer review
Georgios Halkias; Milena Micevski; Adamantios Diamantopoulos; Christine Milchram / Exploring the Effectiveness of Foreign Brand Communication : Consumer Culture Ad Imagery and Brand Schema Incongruity.
In: Journal of Business Research, Vol. 80, 11.2017, p. 210-217
In: Journal of Business Research, Vol. 80, 11.2017, p. 210-217
Journal article > peer review
Milena Micevski; Selma Kadic-Maglajlic; Sourindra Banerjee; John Cadogan; Nick Lee / Is it Better to be both Nice and Nasty? : Investigating the Co-occurrence of Sales Manager Aggressiveness and Caring.
In: Journal of Business Research, Vol. 80, No. November, 2017, p. 266-276
In: Journal of Business Research, Vol. 80, No. November, 2017, p. 266-276
Journal article > peer review
2016
Nina Michaelidou; Caroline Moraes; Milena Micevski / A Scale for Measuring Consumers’ Ethical Perceptions of Social Media Research
In: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. . ed. /Michael W. Obal; Nina Krey; Christian Bushardt. Cham : Springer 2016, p. 97-100 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
In: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. . ed. /Michael W. Obal; Nina Krey; Christian Bushardt. Cham : Springer 2016, p. 97-100 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Book chapter > peer review
2016
Nathaniel Boso; Vicky M. Story; John W. Cadogan; Jonathan Annan; Selma Kadić-Maglajlić; Milena Micevski / Enhancing the Sales Benefits of Radical Product Innovativeness in Internationalizing Small and Medium-sized Enterprises
In: Journal of Business Research, Vol. 69, No. 11, 2016, p. 5040-5045
In: Journal of Business Research, Vol. 69, No. 11, 2016, p. 5040-5045
Journal article > peer review
2015
Nina Michaelidou; Milena Micevski; John W. Cadogan / An Evaluation of Nonprofit Brand Image : Towards a Better Conceptualization and Measurement .
In: Journal of Business Research, Vol. 68, No. 8, 8.2015, p. 1657-1666
In: Journal of Business Research, Vol. 68, No. 8, 8.2015, p. 1657-1666
Journal article > peer review
Nina Michaelidou; Milena Micevski; Nikoletta Theofania Siamagka / Consumers' Intention to Donate to Two Childen's Charity Brands : A Comparison to Barnado's and BBC Children in Need.
In: Journal of Product and Brand Management, Vol. 24, No. 2, 2015, p. 134-146
In: Journal of Product and Brand Management, Vol. 24, No. 2, 2015, p. 134-146
Journal article > peer review
Ekaterina Nemkova; Anne L. Souchon; Paul Hughes; Milena Micevski / Does Improvisation Help or Hinder Planning in Determining Export Success? : Decision Theory Applied to Exporting.
In: Journal of International Marketing, Vol. 23, No. 3, 2015, p. 41-65
In: Journal of International Marketing, Vol. 23, No. 3, 2015, p. 41-65
Journal article > peer review
2014
Milena Micevski; Belinda Dewsnap; John W. Cadogan; Selma Kadic-Maglajlic; Nathaniel Boso / Performance Implications of the Interplay Between Sales Intra-functional Flexibility, Customer Orientation and Role Ambiguity
In: Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. . ed. /Mark D. Groza; Charles B. Ragland. New York : Springer US 2014, p. 67-72 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
In: Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. . ed. /Mark D. Groza; Charles B. Ragland. New York : Springer US 2014, p. 67-72 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
Article in proceedings > peer review
2013
Nina Michaelidou; Nikoletta Theofania Siamagka; Caroline Moraes; Milena Micevski / Do Marketers Use Visual Representations of Destinations That Tourists Value? : Comparing Visitors' Image of a Destination with Marketer-Controlled Images Online.
In: Journal of Travel Research, Vol. 52, No. 6, 2013, p. 789-804
In: Journal of Travel Research, Vol. 52, No. 6, 2013, p. 789-804
Journal article > peer review
Nathaniel Boso; Vicky M. Story; John W. Cadogan; Milena Micevski; Selma Kadić-Maglajlić / Firm Innovativeness and Export Performance : Environmental, Networking, and Structural Contingencies.
In: Journal of International Marketing, Vol. 21, No. 4, 2013, p. 62-87
In: Journal of International Marketing, Vol. 21, No. 4, 2013, p. 62-87
Journal article > peer review
2012
Belinda Dewsnap; Milena Micevski; John W. Cadogan / Coordination Flexibility in Sales and Marketing : In-depth Insights Into an Important New Concept.
In: AMA Winter Educators’ Conference 2012: Marketing Theory and Applications. . ed. /Sundar Bharadwaj; John Hulland. Red Hook, NY : American Marketing Association 2012, p. 116-118
In: AMA Winter Educators’ Conference 2012: Marketing Theory and Applications. . ed. /Sundar Bharadwaj; John Hulland. Red Hook, NY : American Marketing Association 2012, p. 116-118
Conference abstract in proceedings > peer review
More results... (total 48 results)
2025
Ozempic er blevet popkulturens ord for vægttab - til både gavn og frustration for Novo Nordisk
31/10/2025 // Medwatch.dk // Vanessa Alexandra Kjær
2023
Nyt forskningsprojekt: Hvad sker der, når forbrugere møder sælgere med indvandrerbaggrund?
23/01/2023 // Cbs.dk (Copenhagen Business School)
Research Projects
Outside activities
- Academic advisor for the Marketing Lab (CBS student association)