mbemarktg

Department of Marketing

Michael
Beverland
Adjunct professor


beverland
Presentation

Born in New Zealand, I have held posts in Australia, New Zealand and the United Kingdom. I am currently an Adjunct Professor at Copenhagen Business School. Previously I have worked at University of Bath, University of Melbourne, and Monash University. I started at the University of Sussex on June 1st, 2018. My main area of expertise is brand management; in particular brand authenticity and brand innovation. As well, I write on consumer culture theory, the revival of analog technology, sustainability and dietary practices, design-driven innovation, and manufacturing. My work has been published widely, including in leading journals such as European Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Consumer Research, Journal of Macromarketing, Journal of Management Studies, Journal of Marketing Management, Journal of Product Innovation Management, and Marketing Theory (among others). My work primarily draws on qualitative methods, although I am always open to joint projects using mixed approaches. I am currently an Associate Editor at the Journal of Marketing Management(Branding), and for the Fashion Business Teaching Case series with Bloomsbury. I have published teaching materials via the Harvard Business School and my current textbook is Brand Management: Cocreating Brand Meaning (Sage 2018). My previous books include Building Brand Authenticity and Redesigning Manufacturing. In my spare time I travel, listen to live music, take photographs, cycle, drink coffee, and draw. A full list of my publications is available on Google Scholar.

Primary research areas

Research interests: marketplace authenticity, the intersection of design and brand management, design driven innovation, consumer culture theory, sustainability and diet, animal rights and consumption-related issues, and creative industries and manufacturing policy.

Link to this homepage
www.cbs.dk/en/staff/mbemarktg
Publications sorted by:
2021
Nancy V. Wünderlich; Jill Mosteller; Michael Beverland; Hilary Downey; Karen Kraus; Meng-Hsien (Jenny) Lin; Henna Syrjälä / Animals in Our Lives : An Interactive Well-being Perspective.
In: Journal of Macromarketing, Vol. 41, No. 4, 12.2021, p. 646-662
Journal article > peer review
René W. J. Moolenaar; Michael B. Beverland / The Case for Cases : Using Historical and Live Cases to Enhance Student Learning.
In: Handbook of Teaching and Learning at Business Schools: A Practice-based Approach. . ed. /Thyra Uth Thomsen; Adam Lindgreen; Annemette Kjærgaard; Eleri Rosier; Aybars Tuncdogan. Cheltenham : Edward Elgar Publishing 2021, p. 178–194
Book chapter > peer review
Joëlle Vanhamme; Adam Lindgreen; Michael Beverland / The Paradox of Surprise : Empirical Evidence about Surprising Gifts Received and Given by Close Relations.
In: European Journal of Marketing, Vol. 55, No. 2, 2021, p. 618-646
Journal article > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Michael Beverland / Writing a Case-study Methodology Section
In: How to Fast-track Your Academic Career: A Guide for Mid-career Scholars. Cheltenham : Edward Elgar Publishing 2021, p. 225-235 (How To Guides)
Book chapter > peer review
2020
Michael Beverland; Giana M. Eckhard; Sean Sands; Avi Shankar / How Brands Craft National Identity
In: Journal of Consumer Research, 12.12.2020
Journal article > peer review
Sean Sands; Michael Beverland; Colin Campbell; Leyland Pitt / Strategically Releasing Control : Navigating the Complexities of Enabling Category Captains.
In: Industrial Marketing Management, Vol. 90, 10.2020, p. 181-193
Journal article > peer review
Pinar Cankurtaran; Michael Beverland / Using Design Thinking to Respond to Crises : B2B Lessons From the 2020 COVID-19 Pandemic.
In: Industrial Marketing Management, Vol. 88, No. July, 7.2020, p. 255-260
Journal article > peer review