Institut for Afsætningsøkonomi

Adjungeret professor

Kontor: Outside campus
E-mail: mbe.marktg@cbs.dk

Born in New Zealand, I have held posts in Australia, New Zealand and the United Kingdom. I am currently an Adjunct Professor at Copenhagen Business School. Previously I have worked at University of Bath, University of Melbourne, and Monash University. I started at the University of Sussex on June 1st, 2018. My main area of expertise is brand management; in particular brand authenticity and brand innovation. As well, I write on consumer culture theory, the revival of analog technology, sustainability and dietary practices, design-driven innovation, and manufacturing. My work has been published widely, including in leading journals such as European Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Consumer Research, Journal of Macromarketing, Journal of Management Studies, Journal of Marketing Management, Journal of Product Innovation Management, and Marketing Theory (among others). My work primarily draws on qualitative methods, although I am always open to joint projects using mixed approaches. I am currently an Associate Editor at the Journal of Marketing Management(Branding), and for the Fashion Business Teaching Case series with Bloomsbury. I have published teaching materials via the Harvard Business School and my current textbook is Brand Management: Cocreating Brand Meaning (Sage 2018). My previous books include Building Brand Authenticity and Redesigning Manufacturing. In my spare time I travel, listen to live music, take photographs, cycle, drink coffee, and draw. A full list of my publications is available on Google Scholar.

Primære forskningsområder

Research interests: marketplace authenticity, the intersection of design and brand management, design driven innovation, consumer culture theory, sustainability and diet, animal rights and consumption-related issues, and creative industries and manufacturing policy.

Link til denne hjemmeside
Publikationer sorteret efter:
Michael Beverland; Pinar Cankurtaran; Pietro Micheli; Sarah J. S. Wilner / Co-creating Educational Consumer Journeys : A Sensemaking Perspective.
I: Journal of the Academy of Marketing Science, Vol. 52, Nr. 2, 3.2024, s. 284-305
Tidsskriftartikel > peer review
Anna-Bertha Heeris Christensen; Richard Gyrd-Jones; Michael B. Beverland / Dialectical Emotional Labour in Digital Person-Branding : The Case of Digital Influencers.
I: Organization Studies, Vol. 45, Nr. 4, 4.2024, s. 571-591
Tidsskriftartikel > peer review
Michael Beverland; Pinar Cankurtaran; Leila Loussaïef / A Critical Framework for Examining Sustainability Claims of the Sharing Economy : Exploring the Tensions Within Platform Brand Discourses..
I: Journal of Macromarketing, Vol. 42, Nr. 2, 6.2022, s. 214-230
Tidsskriftartikel > peer review
Michael Beverland; Pinar Cankurtaran / Closing Corporate Branding Gaps through Authentic Internal Brand Strategies
I: The Routledge Companion to Corporate Branding. red. /Oriol Iglesias; Nicholas Ind; Majken Schultz. Abingdon : Routledge 2022, s. 378-394 (Routledge Companions in Business, Management and Marketing)
Bidrag til bog/antologi > peer review
André Spicer; Pinar Cankurtaran; Michael Beverland / Take a Look at Me Now : Consecration and the Phil Collins Effect.
I: The Generation, Recognition and Legitimation of Novelty. red. /Gino Cattani; Dirk Deichmann; Simone Ferriani. Bingley : Emerald Group Publishing 2022, s. 253-282 (Research in the Sociology of Organizations, Vol. 77)
Bidrag til bog/antologi > peer review
Michael Beverland / Vegans and Vaccines : A Tale of Competing Identity Goals.
I: NIM Marketing Intelligence Review, Vol. 14, Nr. 1, 2022, s. 31-35
Tidsskriftartikel > peer review
Nancy V. Wünderlich; Jill Mosteller; Michael Beverland; Hilary Downey; Karen Kraus; Meng-Hsien (Jenny) Lin; Henna Syrjälä / Animals in Our Lives : An Interactive Well-being Perspective.
I: Journal of Macromarketing, Vol. 41, Nr. 4, 12.2021, s. 646-662
Tidsskriftartikel > peer review
Michael Beverland; Giana M. Eckhard; Sean Sands; Avi Shankar / How Brands Craft National Identity
I: Journal of Consumer Research, Vol. 48, Nr. 4, 12.2021, s. 586–609
Tidsskriftartikel > peer review
René W. J. Moolenaar; Michael B. Beverland / The Case for Cases : Using Historical and Live Cases to Enhance Student Learning.
I: Handbook of Teaching and Learning at Business Schools: A Practice-based Approach. . red. /Thyra Uth Thomsen; Adam Lindgreen; Annemette Kjærgaard; Eleri Rosier; Aybars Tuncdogan. Cheltenham : Edward Elgar Publishing 2021, s. 178–194
Bidrag til bog/antologi > peer review
Joëlle Vanhamme; Adam Lindgreen; Michael Beverland / The Paradox of Surprise : Empirical Evidence about Surprising Gifts Received and Given by Close Relations.
I: European Journal of Marketing, Vol. 55, Nr. 2, 2021, s. 618-646
Tidsskriftartikel > peer review
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