Department of Marketing


Room: SOL/C3.11

Marina is a Post-doctoral Researcher in Marketing at the Copenhagen Business School. Marina was awarded a Ph.D. in Business Administration (with a specialization in marketing) from ESCP Business School (Paris), a MSc in Organisational and Social Psychology from the London School of Economics (UK) and a BA in Psychology from the University of Tours (France).

Her research focuses on social media marketing and luxury consumption. She is particularly interested in two areas: 1) new forms of (luxury) consumption practices that depart from the traditional ownership-centric paradigm (e.g., access-based consumption, experiential luxury), 2) consumer behaviour on visual social media (e.g. Instagram) such as prosumption practices (e.g. social media influencers). Her research has been presented at several international marketing conferences and has been published in Journal of Business Ethics and Journal of Business Research.

Primary research areas
  • Luxury consumption
  • Social media
  • Influencer marketing
  • Consumer culture
Social media
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2020 - ongoing

Copenhagen Business School 

  • Marketing (BA-BEBUO1014U  Marketing)


ESCP Business School 

  • Principles of Marketing, lecturer (MSc, 2018)
  • Introduction to European Business Administration and Organization, visiting lecturer in ‘Introduction to Marketing’ (BSc, 2017-2018)
  • Introduction to Psychology and Sociology, lecturer (BSc, 2017-2018)

Marina has been supervising bachelor and master theses at different international universities (CBS, ESCP Business School).

Topics related to the above stated areas of primary research interest. (e.g. luxury and/or social media) are welcome.

Marina prefers supervising theses employing qualitative methods (in-depth interviews, focus groups, netnography, content analysis, discourse analysis, etc.).

Selected publications

Leban, M, Thomsen, T.T., von Wallpach, S., & Voyer, B. (2020). Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle, Journal of Business Ethics.

Leban, M., Seo, Y., & Voyer, B.G. (2020). Transformational Effects of Social Media Lurking Practices on Luxury Consumption, Journal of Business Research, 116, 514-521.

Leban, M. & Voyer, B. (forthcoming). Social Media Influencers versus Traditional Influencers: Roles and consequences for traditional marketing campaigns. In the Routledge Textbook on “Influencer Marketing: Concepts and Cases for Building Brand Communities and Engagement”.

Publications sorted by:
Marina Leban; Thyra Uth Thomsen; Sylvia von Wallpach; Benjamin G. Voyer / Constructing Personas : How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle.
In: Journal of Business Ethics, Vol. 169, No. 2, 3.2021, p. 225-239
Journal article > peer review
Tobias Schäfers; Gopalakrishnan Narayanamurthy; Roger Moser; Marina Leban / The Sharing Economy at the Base of the Economic Pyramid : How Access-based Services Can Help Overcome Ownership Risks.
In: Psychology & Marketing, 13.7.2021
Journal article > peer review
Marina Leban; Benjamin Voyer / Social Media Influencers versus Traditional Influencers : Roles and Consequences for Traditional Marketing Campaigns.
In: Influencer Marketing: Building Brand Communities and Engagement. . ed. /Sevil Yesiloglu; Joyce Costello. London : Routledge 2020, p. 26-42
Book chapter > peer review
Marina Leban; Yuri Seo; Benjamin G. Voyer / Transformational Effects of Social Media Lurking Practices on Luxury Consumption
In: Journal of Business Research, Vol. 116, No. August, 8.2020, p. 514-521
Journal article > peer review
Marina Leban; Ben Voyer / Exploring the Specificities of Online Luxury Brand Communities : An Ingratiation Theory Perspective.
In: Advances in Consumer Research : Volume 43. . ed. /Kristin Diehl; Carolyn Yoon; Duluth . 2015, p. 379-383
Article in proceedings > peer review