Department of Marketing
Marina is an Assistant Professor in Marketing at Copenhagen Business School. She was awarded a Ph.D. in Business Administration (with a specialization in Marketing) from ESCP Business School, a M.Sc. in Organizational and Social Psychology from the London School of Economics, and a B.A. in Psychology from the University of Tours.
Marina’s research focuses on how the transition to liquid modernity has impacted digital/social media consumption practices (e.g., social media influencers, presumption, and lurking practices). Her research has been presented at several international marketing conferences and has been published in Journal of Business Ethics, Journal of Business Research, and Psychology & Marketing. Marina’s thesis was recently awarded the University of Paris Chancellery “Best Thesis in Management.”
- Social Media and Digital Marketing
- Influencer Marketing
- Consumer Culture
2020 - ongoing
Copenhagen Business School
- Marketing (BA-BEBUO1014U Marketing)
- Digital Marketing
- Social Media Management
ESCP Business School
- Principles of Marketing, lecturer (MSc, 2018)
- Introduction to European Business Administration and Organization, visiting lecturer in ‘Introduction to Marketing’ (BSc, 2017-2018)
- Introduction to Psychology and Sociology, lecturer (BSc, 2017-2018)
Marina has been supervising bachelor and master theses at different international universities (CBS, ESCP Business School).
Topics related to the above stated areas of primary research interest. (e.g. luxury and/or social media) are welcome.
Marina prefers supervising theses employing qualitative methods (in-depth interviews, focus groups, netnography, content analysis, discourse analysis, etc.).
Leban, M, Thomsen, T.T., von Wallpach, S., & Voyer, B. (2020). Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle, Journal of Business Ethics.
Leban, M., Seo, Y., & Voyer, B.G. (2020). Transformational Effects of Social Media Lurking Practices on Luxury Consumption, Journal of Business Research, 116, 514-521.
Leban, M. & Voyer, B. (forthcoming). Social Media Influencers versus Traditional Influencers: Roles and consequences for traditional marketing campaigns. In the Routledge Textbook on “Influencer Marketing: Concepts and Cases for Building Brand Communities and Engagement”.
In: Journal of Business Research, Vol. 139, 2.2022, p. 751-761
In: 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. . ed. /Ashlee Humpreys; Grant Packard; Katrijn Gielens. Chicago : American Marketing Association 2022, p. 1051-1052 (AMA Educators Proceedings, Vol. 33)
In: The SAGE Handbook of Social Media Marketing. ed. /Annmarie Hanlon; Tracy L. Tuten. London : SAGE Publications 2022, p. 456-469
In: Journal of Business Ethics, Vol. 169, No. 2, 3.2021, p. 225-239
In: Proceedings of the European Marketing Academy (EMAC) Conference 2021: Marketing for Growth. . ed. /Abel Monfort. Brussels : European Marketing Academy. EMAC 2021, 1 p.
In: Psychology & Marketing, Vol. 38, No. 11, 11.2021, p. 2073-2088
In: Influencer Marketing: Building Brand Communities and Engagement. . ed. /Sevil Yesiloglu; Joyce Costello. London : Routledge 2020, p. 26-42
In: Journal of Business Research, Vol. 116, No. August, 8.2020, p. 514-521
In: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference. . ed. /Nina Krey; Patricia Rossi. Cham : Springer 2018, 1 p., p. 585 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
In: Advances in Consumer Research : Volume 43. . ed. /Kristin Diehl; Carolyn Yoon; Duluth . 2015, p. 379-383
Paris : ESCP Europe 16.2.2021
London : The London School of Economics and Political Science, LSE 2016