lgmarktg

Department of Marketing

Lars
Grønholdt
Associate professor


Room: SOL/C3.20
Tel:
+4538152189
E-mail: lg.marktg@cbs.dk
Presentation

Lars Grønholdt holds a MSc in Economics and Business Administration and a PhD in Marketing from CBS. For eight years he was Professor at the Department of Marketing. Prior to the position at the Department of Marketing, Lars Grønholdt was Associate Professor at the Department of Theoretical Statistics, CBS, and for several years, he was appointed as Head of Department. His research has been published in scholarly journals including Journal of Advertising Research, International Journal of Advertising, International Journal of Market Research, Marketing Review, International Journal of Business Performance, Measuring Business Excellence, Total Quality Management and Business Excellence, International Journal of Quality and Social Sciences.

Lars Grønholdt's articles have obtained more than 2,500 citations.


Academic awards
1984             The Tietgen Gold Medal, a prize for researchers in business studies.


2009             Best Paper Award: “How quality and service drive brand Equity”
                    (by Anne Martensen and Lars Grønholdt),
                    Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS),
                    Verona, Italy, 27-29 August 2009. Verona, Italy: Verona University, Lund University and
                    Linköping University, Sweden.


2014-2015    Most Read Article Award: The article “The relationship between customer satisfaction
                    and loyalty: Cross-industry differences” (by Lars Grønholdt, Anne Martensen and
                    Kai Kristensen), Total Quality Management, Vol. 11, No. 4/5/6, 2000, pp. 509-514,
                    is awarded as the most read article in the journal from publication data based on
                    full-text and pdf views.


2015             Best Reviewer Award of the Total Quality Management and Business Excellence journal
                    in the period 2010 to 2014.


2015             Best Paper Award: “The effect of received word-of-mouth on consumer emotions and
                    choice: Findings from a service industry” (by Anne Martensen and Lars Grønholdt),
                    Proceedings of the 18th QMOD International Conference on Quality and Service
                    Sciences (ICQSS), Yonsei University, Seoul, Korea, 12-14 October 2015.

                    Seoul, Korea: Yonsei University, Seoul, Korea, Lund University and
                    Linköping University, Sweden.

Primary research areas
  • Relationship marketing and management, especially customer satisfaction and loyalty, and customer profitability
  • Customer experience management
  • Service marketing and management
  • Marketing research and data analysis
  • Quantitative marketing models: development and application
Administrative tasks


Link to this homepage
www.cbs.dk/en/staff/lgmarktg
Courses
  • Relationship Marketing (MSc, cand.merc.)
  • Marketing Research (MSc, cand.merc.)
  • Mediastrategi og Mediaplanlægning (MSc elective, cand. merc.-valgfag)
  • Pharmaceutical Marketing Management (MSc elective)
Supervision

Master's theses

Other teaching activities

Lars Grønholdt has for twenty years been Academic Coordinator for the MSc programme in Economic Marketing (cand.merc.-linjen Økonomisk Markedsføring).

Selected publications


Publications sorted by:
2019
Lars Grønholdt / Digital Customer Experience : An Emerging Theme in Customer Service Excellence.
In: Nyhedsbrevet om Forbrugeradfærd, No. 31, 2019, p. 2-10
Journal article
Lars Grønholdt; Anne Martensen / Linking Employee, Customer, and Business Results : A Study in the Hotel Industry.
In: Total Quality Management & Business Excellence, Vol. 30, No. Supplement 1, 2019, p. 74–82
Journal article > peer review
2018
Anne Martensen; Lars Grønholdt; Per Østergaard Jacobsen; Morten Carlsson; Daniel Ravn; Rasmus Kjær; Stig Jørgensen / DXindex18. Digital Customer Experience : Kompetencer, innovation og kundeindsigt er vejen til bedre digitale kundeoplevelser.
Frederiksberg : Copenhagen Business School, CBS 2018, 40 p.
Report
Lars Grønholdt; Anne Martensen / Linking Employee, Customer, and Business Results : A Study in the Hotel Industry.
In: Proceedings of the 21st QMOD-ICQSS International Conference on Quality and Service Science. ed. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University 2018
Article in proceedings > peer review
2017
Torben Hansen; Lars Grønholdt; Alexander Josiassen; Anne Martensen / Understanding the Interplay Between Consumer Knowledge, Trust and Relationship Satisfaction in Financial Services
Abstract from ICMP 2017 : 19th International Conference on Marketing and Retailing, 2017
Conference abstract for conference > peer review
2016
Anne Martensen; Lars Grønholdt / The Effect of Word-Of-Mouth on Consumer Emotions and Choice : Findings From a Service Industry.
In: International Journal of Quality and Service Sciences, Vol. 8, No. 3, 2016, p. 298-314
Journal article > peer review
Torben Hansen; Lars Grønholdt; Alexander Josiassen; Anne Martensen / The Impact of Consumer Knowledge Bias on Narrow-Scope Trust, Broad-Scope Trust, and Relationship Satisfaction
In: Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. ed. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2016
Article in proceedings > peer review
Lars Grønholdt; Anne Martensen / The Service-profit Chain : An Empirical Analysis in the Hotel Industry.
In: Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. ed. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2016
Article in proceedings > peer review
Torben Hansen; Lars Grønholdt; Anne Martensen; Alexander Josiassen / Trust in Customer Satisfaction Formation : A Study of Retail Banking in Two Markets.
In: Proceedings of the 19th QMOD-ICQSS International Conference on Quality and Service Science. ed. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University Press 2016
Article in proceedings > peer review
2015
Lars Grønholdt / Brand Equity
In: The SAGE Encyclopedia of Quality and the Service Economy. ed. /Su Mi Dahlgaard-Park. Vol. 1, London : SAGE Publications 2015, p. 38-39
Encyclopedia chapter > peer review
More results... (total 116 results)
Academic Interests


Outside activities

No outside activities to report