Institut for Afsætningsøkonomi

lgmarktg

Institut for Afsætningsøkonomi

Lars
Grønholdt
Lektor emeritus


Kontor: Outside campus
E-mail: lg.marktg@cbs.dk
Præsentation

Lars Grønholdt er uddannet HA og cand.merc. fra CBS, og ph.d. i Marketing fra CBS.
Siden 1973 har han været ansat på CBS, først som adjunkt og derefter lektor ved Institut for Teoretisk Statistik, og her var han i flere år institutleder. Fra 1989 lektor ved Institut for Afsætningsøkonomi, og i perioden  2002-2008 professor (mso).

Jeg er med i Forbrugeradfærds-Klyngen på Institut for Afsætningsøkonomi, hvor professor Torben Hansen er formand.

Mine forskningsområder er

  • Relationship marketing med fokus på kundetilfredshed og –loyalitet
  • Kundeoplevelser, herunder digitale kundeoplevelser
  • Markedsanalyse
  • Kvantitative marketing modeller: udvikling og anvendelser

Forskningsresultaterne har været publiceret i videnskabelige tidsskrifter,  bl.a. Journal of Adverting Reserach, International Journal of Advertising, International Journal of Market Research, Marketing Review, International Journal of Business Performance, Measuring Business Excellence, Total Quality Management & Business Excellence, International Journal of Quality and Social Sciences.

Mine artikler har opnået mere end 3,000 Google Scholar citationer.

Jeg har fået adskillige akademiske anerkendelser. I 1984 Tietgenprisens Guldmedalje, en pris for forskere i erhvervsøkonomi, og siden en lang række priser: „Most read article award“, „Best reviewer award“ og adskillige „Best paper awards“.

Primære forskningsområder
  • Relationship marketing and management, especially customer satisfaction and loyalty, and customer profitability
  • Customer experience management
  • Service marketing and management
  • Marketing research and data analysis
  • Quantitative marketing models: development and application
Link til denne hjemmeside
www.cbs.dk/staff/lgmarktg
Kurser
  • Relationship Marketing (MSc, cand.merc.)
  • Marketing Research (MSc, cand.merc.)
  • Mediastrategi og Mediaplanlægning (MSc elective, cand. merc.-valgfag)
  • Pharmaceutical Marketing Management (MSc elective)
Vejledning

Master's theses

Andre undervisningsaktiviteter

Lars Grønholdt has for twenty years been Academic Coordinator for the MSc programme in Economic Marketing (cand.merc.-linjen Økonomisk Markedsføring).

Publikationer sorteret efter:
2021
Lars Grønholdt / Digital Customer Experience : An Emerging Theme in Customer Service Excellence.
I: Key Challenges and Opportunities for Quality, Sustainability and Innovation in the Fourth Industrial Revolution: Quality and Service Management in the Fourth Industrial Revolution - Sustainability and Value Co-creation. . red. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Singapore : World Scientific 2021, s. 143-152
Bidrag til bog/antologi > peer review
2019
Lars Grønholdt / Consumer Responses to Advertising : The Interplay between Ad Content and Ad Spending.
I: Proceedings of the 18th International Marketing Trends Conference 2019. red. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2019
Konferencebidrag i proceedings > peer review
Lars Grønholdt / Digital Customer Experience : An Emerging Theme in Customer Service Excellence.
I: Nyhedsbrevet om Forbrugeradfærd, Nr. 31, 2019, s. 2-10
Tidsskriftartikel
Lars Grønholdt / Digital Customer Experience : An Emerging Theme in Customer Service Excellence.
Paper presented at 22nd QMOD-ICQSS International Conference on Quality and Service Sciences, 2019
Paper > peer review
Lars Grønholdt; Anne Martensen / Linking Employee, Customer, and Business Results : A Study in the Hotel Industry.
I: Total Quality Management & Business Excellence, Vol. 30, Nr. Supplement 1, 2019, s. 74–82
Tidsskriftartikel > peer review
2018
Anne Martensen; Lars Grønholdt; Per Østergaard Jacobsen; Morten Carlsson; Daniel Ravn; Rasmus Kjær; Stig Jørgensen / DXindex18. Digital Customer Experience : Kompetencer, innovation og kundeindsigt er vejen til bedre digitale kundeoplevelser.
Frederiksberg : Copenhagen Business School, CBS 2018, 40 s.
Rapport
Lars Grønholdt; Anne Martensen / Linking Employee, Customer, and Business Results : A Study in the Hotel Industry.
I: Proceedings of the 21st QMOD-ICQSS International Conference on Quality and Service Science. red. /Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University 2018
Konferencebidrag i proceedings > peer review
2017
Torben Hansen; Lars Grønholdt; Alexander Josiassen; Anne Martensen / Understanding the Interplay Between Consumer Knowledge, Trust and Relationship Satisfaction in Financial Services
Abstract from ICMP 2017 : 19th International Conference on Marketing and Retailing, 2017
Konferenceabstrakt til konference > peer review
2016
Anne Martensen; Lars Grønholdt / The Effect of Word-Of-Mouth on Consumer Emotions and Choice : Findings From a Service Industry.
I: International Journal of Quality and Service Sciences, Vol. 8, Nr. 3, 2016, s. 298-314
Tidsskriftartikel > peer review
Torben Hansen; Lars Grønholdt; Alexander Josiassen; Anne Martensen / The Impact of Consumer Knowledge Bias on Narrow-Scope Trust, Broad-Scope Trust, and Relationship Satisfaction
I: Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. red. /Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association 2016
Konferencebidrag i proceedings > peer review
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