Department of Management, Society and Communication

  • CBS Sustainability
  • Governing Responsible Business Research Environment
Professor with special responsibilities

E-mail: wg.msc@cbs.dk

Next to my professorship (mso) at Copenhagen Business School, I hold a Chair in Consumer Research at the Faculty of Agriculture, Nutritional Sciences and Environmental Management at Justus-Liebig-University Giessen in Germany. I have a background in economics and social sciences from University of Hohenheim (Germany). As a consumer researcher, my main focus is on sustainable consumption, health behaviour and consumer policy. In particular, my research is centered on obesity, food consumption, clothing consumption and subjective well-being. Method wise, I am specialized on quantitative methods and in particular on survey data analyses and field experiments. Over the last 10 years, I have been part of a number of large scale, interdisciplinary projects (EU and national funding sources) dealing with child obesity or sustainable fashion.

Primary research areas
  • Sustainable consumption
  • Health behaviour
  • Behavioural economics
  • Behaviour change
  • Consumer policy / public health policy
Curriculum Vitae
Link to this homepage
  • Master theses: more than 15 supervised
  • Topics: sustainable consumption within the areas of food, health and fashion consumption
Other teaching activities
  • OMS PhD course - Applied quantitative methods for non-quantitative doctoral researchers in organization and management studies
Selected publications

Gupta, S., Gwozdz, W. & Gentry, J. (2019). The role of style versus fashion orientation on sustainable fashion consumption. Journal of Macromarketing. 39 (2), 188-207.

Reisch, L., Sunstein, C.R. & Gwozdz, W. (2017) Better than a Whip? European Attitudes Toward Health Nudges. Food Policy. (forthcoming)

Gwozdz, W. (2015). Obesity, sustainability and public health. In: J. Thøgersen and L.A. Reisch (eds.). Handbook of research on sustainable consumption. Cheltenham:  Edward Elgar Publishing. 224–240.

Bly, S., Gwozdz, W. & Reisch, L. (2015). Exit from High Street – An exploratory study of sustainable fashion consumption pioneers. International Journal of Consumer Studies, 39 (2), 125-135.

Wencke Gwozdz; Alfonso Sousa-Poza; Lucia Reisch; Wolfgang Ahrens; Gabriele Eiben; Juan M. Fernández-Alvira; Charalampos Hadjigeorgiou; Stefaan De Henauw; Eva Kovács; Fabio Lauria; Toomas Veidebaum; Garrath Williams; Karin Bammann / Maternal Employment and Childhood Obesity : A European Perspective. In: Journal of Health Economics, Vol. 32, No. 4, 7.2013, p. 728-742

Publications sorted by:
Wencke Gwozdz; Lucia A. Reisch; John Thøgersen / Behaviour Change for Sustainable Consumption
In: Journal of Consumer Policy, Vol. 43, No. 2, 2020, 5 p., p. 249-253
Leonie H. Bogl; Kirsten Mehlig; Wolfgang Ahrens; Wencke Gwozdz; Stefaan De Henauw; Dénes Molnar; Luis Alberto Moreno; Iris Pigeot; Paola Russo; Antonia Solea; Toomas Veidebaum; Jaakko Kaprio; Lauren Lissner; Antje Hebestreit; ; / Like Me, Like You : Relative Importance of Peers and Siblings on Children’s Fast Food Consumption and Screen Time but not Sports Club Participation Depends on Age.
In: International Journal of Behavioral Nutrition and Physical Activity, Vol. 17, No. 1, 15.4.2020
Journal article > peer review
Tina Joanes; Wencke Gwozdz; Christian A. Klöckner / Reducing Personal Clothing Consumption : A Cross-cultural Validation of the Comprehensive Action Determination Model.
In: Journal of Environmental Psychology, 6.2.2020
Journal article > peer review
Wencke Gwozdz; Lucia A. Reisch; Gabriele Eiben; Monica Hunsberger; Kenn Konstabel; Eva Kovács; Edyth Luszczki; Artur Mazur; Edina Mendl; Marge Saamel; Maike Wolters / The Effect of Smileys as Motivational Incentives on Children's Fruit and Vegetable Choice, Consumption and Waste : A Field Experiment in Schools in Five European Countries.
In: Food Policy, 7.3.2020
Journal article > peer review
Andreas Rasche; Wencke Gwozdz; Mathias Lund Larsen; Jeremy Moon / Which Firms Leave Multi‐stakeholder Initiatives? : An Analysis of Delistings from the United Nations Global Compact.
In: Regulation & Governance, 25.5.2020
Journal article > peer review
Peng Nie; Anu Rammohan; Wencke Gwozdz; Alfonso Sousa-Poza / Changes in Child Nutrition in India : A Decomposition Approach.
In: International Journal of Environmental Research and Public Health, Vol. 16, No. 10, 2019
Journal article > peer review
Kristian S. Nielsen; Wencke Gwozdz / Consumer Policy Recommendations
Stockholm : Mistra Future Fashion 2019, 31 p. (Mistra Future Fashion Report, No. 2019:10)
Barbara F.B. Thumann; Claudia Börnhorst; Nathalie Michels; Toomas Veidebaum; Antonia Solea; Lucia A. Reisch; Luis Alberto Moreno; Fabio Lauria; Jaakko Kaprio; Monica Hunsberger; Regina Felső; Wencke Gwozdz; Stefaan De Henauw; Wolfgang Ahrens; ; / Cross‐sectional and Longitudinal Associations between Psychosocial Well‐being and Sleep in European Children and Adolescents
In: Journal of Sleep Research, Vol. 28, No. 2, 4.2019
Journal article > peer review
Tina Joanes; Kristian S. Nielsen; Wencke Gwozdz / Fostering Sustainable Clothing via Social Marketing Tools
Stockholm : Mistra Future Fashion 2019, 34 p. (Mistra Future Fashion Report, No. 2019:11)
Lucia A. Reisch; Wencke Gwozdz / Healthy Diet as a Global Sustainable Development Issue : Reasons, Relationships and a Recommendation.
In: Children's Rights and Sustainable Development: Interpreting the UNCRC for Future Generations. . ed. /Claire Fenton-Glynn. Cambridge : Cambridge University Press 2019, p. 361-384
Book chapter > peer review
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