wgmsc
Department of Management, Society and Communication
- CBS Sustainability

Next to my professorship (mso) at Copenhagen Business School, I hold a Chair in Consumer Research at the Faculty of Agriculture, Nutritional Sciences and Environmental Management at Justus-Liebig-University Giessen in Germany. I have a background in economics and social sciences from University of Hohenheim (Germany). As a consumer researcher, my main focus is on sustainable consumption, health behaviour and consumer policy. In particular, my research is centered on obesity, food consumption, clothing consumption and subjective well-being. Method wise, I am specialized on quantitative methods and in particular on survey data analyses and field experiments. Over the last 10 years, I have been part of a number of large scale, interdisciplinary projects (EU and national funding sources) dealing with child obesity or sustainable fashion.
- Sustainable consumption
- Health behaviour
- Behavioural economics
- Behaviour change
- Consumer policy / public health policy
- Master theses: more than 15 supervised
- Topics: sustainable consumption within the areas of food, health and fashion consumption
- OMS PhD course - Applied quantitative methods for non-quantitative doctoral researchers in organization and management studies
Gupta, S., Gwozdz, W. & Gentry, J. (2019). The role of style versus fashion orientation on sustainable fashion consumption. Journal of Macromarketing. 39 (2), 188-207.
Reisch, L., Sunstein, C.R. & Gwozdz, W. (2017) Better than a Whip? European Attitudes Toward Health Nudges. Food Policy. (forthcoming)
Gwozdz, W. (2015). Obesity, sustainability and public health. In: J. Thøgersen and L.A. Reisch (eds.). Handbook of research on sustainable consumption. Cheltenham: Edward Elgar Publishing. 224–240.
Bly, S., Gwozdz, W. & Reisch, L. (2015). Exit from High Street – An exploratory study of sustainable fashion consumption pioneers. International Journal of Consumer Studies, 39 (2), 125-135.
Wencke Gwozdz; Alfonso Sousa-Poza; Lucia Reisch; Wolfgang Ahrens; Gabriele Eiben; Juan M. Fernández-Alvira; Charalampos Hadjigeorgiou; Stefaan De Henauw; Eva Kovács; Fabio Lauria; Toomas Veidebaum; Garrath Williams; Karin Bammann / Maternal Employment and Childhood Obesity : A European Perspective. In: Journal of Health Economics, Vol. 32, No. 4, 7.2013, p. 728-742
In: Regulation & Governance, Vol. 16, No. 1, 1.2022, p. 309-326
In: Sustainable Production and Consumption, Vol. 27, 7.2021, p. 2153-2164
In: Journal of Consumer Policy, Vol. 43, No. 2, 2020, 5 p., p. 249-253
In: Psychosomatic Medicine, Vol. 82, No. 8, 10.2020, p. 764-773
In: One Earth, Vol. 3, No. 3, 2020, p. 325-336
In: International Journal of Behavioral Nutrition and Physical Activity, Vol. 17, No. 1, 15.4.2020
In: Journal of Environmental Psychology, Vol. 71, 10.2020
In: Food Policy, Vol. 96, 10.2020
In: International Journal of Environmental Research and Public Health, Vol. 16, No. 10, 2019
Stockholm : Mistra Future Fashion 2019, 31 p. (Mistra Future Fashion Report, No. 2019:10)
In: Journal of Sleep Research, Vol. 28, No. 2, 4.2019
Stockholm : Mistra Future Fashion 2019, 34 p. (Mistra Future Fashion Report, No. 2019:11)
In: Children's Rights and Sustainable Development: Interpreting the UNCRC for Future Generations. . ed. /Claire Fenton-Glynn. Cambridge : Cambridge University Press 2019, p. 361-384
In: Instruments for Health Surveys in Children and Adolescents. ed. /Karin Bammann; Lauren Lissner; Iris Pigeot; Wolfgang Ahrens. Cham : Springer 2019, p. 209-230 (Springer Series on Epidemiology and Public Health, Vol. 6)
In: Kyklos, Vol. 72, No. 2, 5.2019, p. 270-296
Frederiksberg : Copenhagen Business School, CBS 2019, 49 p.
In: Journal of Macromarketing, Vol. 39, No. 2, 2019, p. 188-207
Stockholm : Mistra Future Fashion 2019, 30 p. (Mistra Future Fashion Report, No. 2019:12)
In: Frontiers in Psychology, Vol. 10, 27.3.2019
In: PLOS ONE, Vol. 13, No. 8, 1.8.2018
In: Journal of Business Ethics, Vol. 149, No. 2, 5.2018, p. 267–284
In: Journal of Well-Being Assessment, Vol. 2, No. 1, 2018, p. 41-55
In: International Journal of Obesity, Vol. 42, No. 10, 10.2018, p. 1691-1703
Stockholm : Mistra Future Fashion 2018, 16 p. (Mistra Future Fashion Report, No. 2018:3)
Frederiksberg : Copenhagen Business School, CBS 2018, 45 p.
In: Conference Proceedings of the Macromarketing Conference 2018: Change between Complexity and Simplicity. . ed. /Helge Löbler; Janine Mörstedt; Michelle Wloka; Pablo Barriga; Sebastian Stieler. Leipzig : Macromarketing Society Inc. 2018, p. 230-237
In: Conference Proceedings of the Macromarketing Conference 2018: Change between Complexity and Simplicity. . ed. /Helge Löbler; Janine Mörstedt; Michelle Wloka; Pablo Barriga; Sebastian Stieler. Leipzig : Macromarketing Society Inc. 2018, p. 1089-1114
Paper presented at The Academy of Management Annual Meeting 2018, 2018
In: Sustainability, Vol. 9, No. 5, 2017
In: European Child and Adolescent Psychiatry, Vol. 26, No. 9, 2017, p. 1105-1117
In: Food Policy, Vol. 69, 5.2017, p. 1-10
In: International Journal of Epidemiology, Vol. 46, No. 5, 10.2017, p. 1394–1395j
Stockholm : Mistra Future Fashion 2017, 30 p. (Mistra Future Fashion Report, No. 2017:2)
In: European Child & Adolescent Psychiatry, Vol. 26, No. 8, 1.8.2017, p. 957-967
: IFamily 2017, 33 p. (I.Family Project Deliverables, Vol. D7.4.1)
Frederiksberg : IFamily 2017, 32 p. (I.Family Project Deliverables, No. D7.4.2)
In: International Journal of Obesity, Vol. 41, No. 1, 1.2017, p. 54-60
Stockholm : Mistra Future Fashion 2017, 20 p. (Mistra Future Fashion Report, No. 2017:5)
In: Journal of Obesity, 28.2.2017
Paper presented at The 33rd EGOS Colloquium 2017, 2017
In: The British Journal of Nutrition, Vol. 116, No. 7, 10.2016, p. 1288-1297
www : SSRN: Social Science Research Network 2016, 31 p.
In: BMC Public Health, Vol. 16, 8.9.2016
Bonn : IZA 2016, 25 p. (IZA Discussion Paper, No. 9893)
In: IZA World of Labor, 6.2016
Copenhagen : IFamily 2016, 31 p.
In: Public Health Nutrition, Vol. 19, No. 13, 9.2016, p. 2393-2403
Bremen : Universität Bremen 2016, 42 p. (I.Family Project Deliverables, No. D7.3.4)
Bremen : Universität Bremen 2016, 22 p. (I.Family Project Deliverables, No. D7.3.1)
In: Proceedings of the 41st Annual Macromarketing Conference: Macromarketing and Academic Activism. Dublin : Macromarketing Society Inc. 2016, p. 639-660 (Annual Macromarketing Conference. Proceedings)
In: Journal of Environmental Psychology, Vol. 42, 6.2015, p. 149-160
In: Obesity Reviews, Vol. 16, No. Suppl 2, 12.2015, p. 138-150
In: International Journal of Obesity, Vol. 39, No. 1, 2015, p. 1-6
In: International Journal of Consumer Studies, Vol. 39, No. 2, 2015, p. 125-135
Stockholm : Mistra Future Fashion 2015, 45 p.
In: Handbook of Research on Sustainable Consumption. ed. /Lucia A. Reisch; John Thøgersen. Cheltenham : Edward Elgar Publishing 2015, p. 224-241
In: Obesity Reviews, Vol. 16, No. Suppl 2, 12.2015, p. 103-118
In: Economics and Human Biology, Vol. 18, 2015, p. 139-152
Bonn : IZA 2015, 27 p. (IZA Discussion Paper, No. 9051)
In: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. Proceedings of the 40th Annual Macromarketing Conference. . ed. /Clifford Shultz II; Raymond Benton; Olga Kravets. Berlin : The Macromarketing Society 2015, p. 399 (Proceedings of the Annual Macromarketing Conference)
In: British Journal of Nutrition, Vol. 113, No. 3, 2015, p. 517-525
In: Journal of Macromarketing, Vol. 35, No. 1, 2015, p. 144
In: 12th European Nutrition Conference (FENS) : Berlin, Germany, October 20–23, 2015 Abstracts. . ed. /Heiner Boeing; Helmut Oberritter; Hannelore Daniel. Basel : Karger 2015, p. 73-74 (Annals of Nutrition and Metabolism, No. Suppl 1, Vol. 67)
Stockholm : Mistra Future Fashion 2015, 91 p.
In: 12th European Nutrition Conference (FENS) : Berlin, Germany, October 20–23, 2015 Abstracts. . ed. /Heiner Boeing; Helmut Oberritter; Hannelore Daniel. Basel : Karger 2015, p. 67 (Annals of Nutrition and Metabolism, No. Suppl 1, Vol. 67)
In: Analyzing the Cultural Diversity of Consumers in the Global Marketplace. ed. /Juan Miguel Alcántara-Pilar; Salvador del Barrio-García; Esmeralda Crespo-Almendros; Lucia Porcu. Hershey, PA : Idea Group Publishing 2015, p. 126-145
In: Journal of Macromarketing, Vol. 35, No. 1, 2015, p. 145
In: Multinational Business Review, Vol. 23, No. 3, 2015, p. 224-247
Paper presented at The 23rd Nordic Academy of Management Conference. 2015, 2015
In: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice: Proceedings of the 40th Annual Macromarketing Conference. . ed. /Clifford Shultz II; Raymond Benton; Olga Kravets. Berlin : The Macromarketing Society 2015, p. 128-144 (Proceedings of the Annual Macromarketing Conference)
In: International Journal of Obesity, Vol. 38, No. Supplement 2, 2014, p. 144-151
In: Journal fuer Verbraucherschutz und Lebensmittelsicherheit, Vol. 9, No. 3, Das 2. Verbraucherforschungsforum an der Zeppelin Universität, 2014, p. 280-284
Poster session presented at The 24th European Childhood Obesity Group Congress. ECOG 2014, 2014
Poster session presented at The 23rd Annual Meeting of the International Genetic Epidemiology Society, 2014, 1 p.
In: Obesity Reviews, Vol. 15, No. S2, 2014, p. 208-209
In: Journal of Business Ethics, Vol. 119, No. 2, 1.2014, p. 245-264
Poster session presented at ISBNPA 2014 Annual Meeting, 2014, 1 p.
In: Encyclopedia of Quality of Life and Well-Being Research. ed. /Alex C. Michalos. Dordrecht : Springer Science+Business Media 2014, p. 4484-4488
www : IFamily 2014, 20 p.
In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. . ed. /Alan Bradshaw; Mikko Laamanen; Alex Reppel. Berlin : The Macromarketing Society 2014, p. 892-903 (Proceedings of the Annual Macromarketing Conference, Vol. 2014)
In: International Journal of Management in Education, Vol. 8, No. 1, 2014, p. 1-21
In: Macromarketing and the Crisis of the Social Imagination: Proceedings of the 39th Annual Macromarketing Conference. . ed. /Alan Bradshaw; Mikko Laamanen; Alex Reppel. Berlin : The Macromarketing Society 2014, p. 926 (Proceedings of the Annual Macromarketing Conference, Vol. 2014)
Frederiksberg : Department of Intercultural Communication and Management, Copenhagen Business School 2013, 32 p.
In: Business Strategy and the Environment, Vol. 22, No. 6, 2013, p. 357-373
In: Journal of Obesity, Vol. 2013, 2013
Bonn : IZA 2013, 38 p. (IZA Discussion Paper, No. 7371)
In: Journal of Health Economics, Vol. 32, No. 4, 7.2013, p. 728-742
In: Pediatric Obesity, Vol. 8, No. 2, 4.2013, p. 118–129
In: Marketing, Food and the Consumer: Festschrift in Honour of Klaus G. Grunert. . ed. /Joachim Scholderer; Karen Brunsø. Harlow : Pearson Education Ltd. 2013, p. 189-200
In: Pediatric Obesity, Vol. 8, No. 1, 2013, p. 1-12
Stockholm : Mistra Future Fashion 2013, 82 p.
In: British Journal of Nutrition, Vol. 109, No. 11, 2013, p. 2067-2078
Frederiksberg : Centre for Business and Development Studies 2013, 31 p. (CBDS Working Paper, No. 2013/1)
In: Conference Proceedings: 2012 International Social Marketing Conference. . ed. /Krzysztof Kubacki; Sharyn Rundle-Thiele. Brisbane : Griffith University 2012, p. 176-181
In: Conference Proceedings: 2012 International Social Marketing Conference. . ed. /Krzysztof Kubacki; Sharyn Rundle-Thiele. Brisbane : Griffith University 2012, p. 78-82
In: Microcosm of Economic Psychology: Proceedings of the IAREP Conference Wroclaw 2012. . ed. /Agata Gasiorowska; Tomasz Zaleskiewicz. Wroclaw : Warsaw School of Social Sciences and Humanities, Faculty in Wroclaw 2012, p. 113-114
In: Microcosm of Economic Psychology: Proceedings of the IAREP Conference Wroclaw 2012. . ed. /Agata Gasiorowska; Tomasz Zaleskiewicz. Wroclaw : Warsaw School of Social Sciences and Humanities, Faculty in Wroclaw 2012, p. 43
Paper presented at The 26th Annual Conference of the European Society for Population Economics 2012, 2012
Paper presented at Gender, Marketing and consumer Behaviour Conference. 2012, 2012
Paper presented at 4th Annual Meeting on the Economics of Risky Behaviors (AMERB). 2012, 2012
In: Microcosm of Economic Psychology: Proceedings of the IAREP Conference Wroclaw 2012. . ed. /Agata Gasiorowska; Tomasz Zaleskiewicz. Wroclaw : Warsaw School of Social Sciences and Humanities, Faculty in Wroclaw 2012, p. 257
In: 7. Jahrestagung der Deutschen Gesellschaft für Epidemiologie. Populationen und Patienten: Epidemiologie als Brücke in eine gesunde Zukunft: Abstractband. Regensburg : Universität Regensburg 2012, p. 25
In: European Journal of Epidemiology, Vol. 27, No. 9, 9.2012, p. 705-715
In: Microcosm of Economic Psychology: Proceedings of the IAREP Conference Wroclaw 2012. . ed. /Agata Gasiorowska; Tomasz Zaleskiewicz. Wroclaw : Warsaw School of Social Sciences and Humanities, Faculty in Wroclaw 2012, p. 258-259
Paper presented at SCORAI. Socio-technical Transitions, Social Practices, and the New Economics: Meeting the Challengec of a Constrained World, 2011
In: International Journal of Consumer Studies, Vol. 35, No. 1, 1.2011, p. 3-9
Paper presented at IAREP / SABE / ICABEEP Conference 2011 - Where Economics and Psychology Meet, 2011
Frederiksberg : Institut for Interkulturel Kommunikation og Ledelse, IKL. Copenhagen Business School 2011, 15 p.
Paper presented at The 2nd Nordic Symposium on CSR, 2011
In: Epidemiology of Obesity in Children and Adolescents: Prevalence and Etiology. . ed. /Luis A. Moreno; Iris Pigeot; Wolfgang Ahrens. New York : Springer Science+Business Media 2011, p. 431-454 (Springer Series on Epidemiology and Public Health, Vol. 2)
: Efficiens 2011, 31 p.
Paper presented at IAREP / SABE / ICABEEP Conference 2011 - Where Economics and Psychology Meet, 2011
In: Perspectives in Public Health, Vol. 131, No. 4, 7.2011, p. 157-158
In: International Journal of Obesity, No. 35, 4.2011, p. 137-143
Poster session presented at 11th FENS European Nutrition Conference 2011, 2011
Berlin : CORPUS - The SCP Knowledge Hub 2011, 4 p.
In: Annals of Nutrition and Metabolism, Vol. 58, No. suppl. 3, 2011, 1 p.
Paper presented at The Academy of Management Annual Meeting 2011, 2011
In: Die Zukunft auf dem Tisch: Analysen, Trends und Perspektiven der Ernährung von morgen. . ed. /Angelika Ploeger; Gunther Hirschfelder; Gesa Schönberger. Wiesbaden : VS Verlag 2011, p. 323-336
In: Consumer Loans and the Role of the Credit Bureaus in Europe. ed. /Hans Wolfgang Micklitz. 2010, p. 1-3 (EUI Working Papers Series RSCAS, Vol. 44)
In: Social Indicators Research, Vol. 97, No. 3, 2010, p. 397-417
Paper presented at Food Marketing and Ethics Today, 2010
In: The Psychology of Marketing: Cross-Cultural Perspectives . . ed. /Gerhard Raab; G. Jason Goddard; Riad A. Ajami; Alexander Unger . Burlington : Gower Publishing 2010, p. 377-387
2010, 41 p.
In: Bundesgesundheitsblatt - Gesundheitsforschung - Gesundheitsschutz, Vol. 53, No. 7, 2.6.2010, p. 725-732
In: Journal of Consumer Policy, Vol. 33, No. 2, 2010, p. 183-200
In: SCHUFA Kredit-Kompass 2010Wiesbaden : SCHUFA 2010, p. 139-157
Paper presented at Joined IAREP and SABE Annual Conference 2010, 2010
Brussel : European Commission 2010, 49 p.
Poster session presented at Policy Meets Research Workshop on Sustainable Food Consumption, 2010, 1 p.
Berlin : CORPUS - The SCP Knowledge Hub 2010, 5 p.
Abstract from Child Health in Europe - The IDEFICS Study: Towards a Better Understanding of Obesity, 2010
In: ANZMAC 2009 Conferene Melbourne, Australia November 30- December 2 2009: Book of Abstracts. : ANZMAC 2010, p. 201-211
In: Journal of Consumer Policy, Vol. 33, No. 2, 2010, p. 115-118
Bonn : IZA 2009, 37 p.
: Universität Hohenheim 2009, 190 p.
Frederiksberg : Department of Intercultural Communication and Management, Copenhagen Business School 2009, 57 p.
Paper presented at The 38th Annual Conference of the Euroepan Marketing Academy, 2009
2016
Working Parents Linked to a Rise in the Number of Obese Children
Working mothers 'have FATTER children': Rise in obesity is blamed on women going out to work
Working Mothers 'Have FATTER Children': Rise in Obesity is Blamed on Women Going out to Work
Hvorfor er danske supermarkeder fyldt med uanstændige fødevarer?
Forbrugerne forvandler deres affald til genbrug
Genbrug er guld for mig
Kanye får svar på tal
Swapping på modet
Kindergesundheit nicht von Beruf abhängig
OK at være karrieremor
Dine børn bliver ikke tykke af at du arbejder
Karrieremor, drop den dårlige samvittighed
Karrieremor, drop den dårlige samvittighed
Karrieremor, drop den dårlige samvittighed
Karrieremor, drop den dårlige samvittighed
Karrieremor, drop den dårlige samvittighed
Maternal employment and childhood obesity
Working Mothers don't make obese children: Study
Jobbet går ikke ud over dit barns sundhed
Karrieremor, drop den dårlige samvittighed - jobbet går ikke ud over dit barns sundhed
Stor undersøgelse dræber amerikansk mor-myte
Karrieremor, drop den dårlige samvittighed - jobbet går ikke ud over dit barns sundhed
Forbrugere: Samfundsansvar må ikke koste en krone
Nethandel skaber shopaholics
Grønne løsninger giver konkurrencefordele
Danskere giver mindre til genbrug2
Krisebevidste danskere giver mindre til genbrug
Mange er shopaholic uden at være klar over det
Interview om shopaholics i Danmark
Mange er shopaholic uden at være klar over det
Interview on shopaholics i Danmark
Køber du dig glad?
Coop vil score kassen på druer og oksekød fra Afrika
McDonalds sælger bøger til dit Happy Meal
En burger og en børnebog, tak
Den danske flugt fra kortgæld
Fremgang for kirkeligt genbrugssalg
Hr. CO2-kvote og frøken Grønt forbrug
- Mistra-ICM: Project 7 - Sustainable consumption and consumer behaviour
- Mistra Future Fashion Phase 2
- Trash-2-Cash: Designed high-value products from zero-value waste textiles and fibres via design driven technologies
- Redesign QR
- 2018 Sustainable Consumption Conference
- Sustainable Lifestyles in the 21st Century
Name of contractual partner |
Duration of activity |
Type of activity |
Justus-Liebig-University Giessen |
April 2018 - Current |
Professorship |