Xiao Xiao
Associate Professor
Telephone
Mobile: +4541852148
Departments
Department of Digitalization
Room: HOW/60-3.11
Innovation
Entrepreneurship
Digitalisation
Qualitative methods
China
Primary research areas
Digital entrepreneurship
Investigating how digital technologies enable entrepreneurial ventures in the Chinese context, focusing on unique innovation practices and ecosystem development
Sports digitalization
Exploring how digital technologies transform the sports industry, focusing on innovation in fan engagement, data analytics, and business models across the sports ecosystem
Digital innovation
Examining how physicality influences the design and development of digital innovations, shaping their form, functionality, and evolution
Contextualized theorization
Developing theoretical and methodological approaches to understand and incorporate context in research; working with indigenous concepts and theories
Exploring the interplay between technology and context
I research how digital technologies interact with their physical, cultural, and industrial contexts. It furthers our understanding of how digital innovations are influenced by the physical world, local practices, and sector-specific dynamics.
My research helps:
- Sports organizations in their digital transformation journey
- Entrepreneurs in navigating unique market dynamics
- Researchers and practitioners reflect on the role of context when designing and deploying digital technologies