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Xiao Xiao

Associate Professor

Subjects
Innovation Entrepreneurship Digitalisation Qualitative methods China

Primary research areas

Di­git­al entrepreneur­ship
In­vest­ig­at­ing how di­git­al tech­no­lo­gies en­able en­tre­pren­eur­i­al ven­tures in the Chinese con­text, fo­cus­ing on unique in­nov­a­tion prac­tices and eco­sys­tem de­vel­op­ment
Sports di­git­al­iz­a­tion
Ex­plor­ing how di­git­al tech­no­lo­gies trans­form the sports in­dustry, fo­cus­ing on in­nov­a­tion in fan en­gage­ment, data ana­lyt­ics, and busi­ness mod­els across the sports eco­sys­tem
Di­git­al in­nov­a­tion
Ex­amin­ing how phys­ic­al­ity in­flu­ences the design and de­vel­op­ment of di­git­al in­nov­a­tions, shap­ing their form, func­tion­al­ity, and evol­u­tion
Con­tex­tu­al­ized the­or­iz­a­tion
De­vel­op­ing the­or­et­ic­al and meth­od­o­lo­gic­al ap­proaches to un­der­stand and in­cor­por­ate con­text in re­search; work­ing with in­di­gen­ous con­cepts and the­or­ies

Ex­plor­ing the in­ter­play between tech­no­logy and con­text

I research how digital technologies interact with their physical, cultural, and industrial contexts. It furthers our understanding of how digital innovations are influenced by the physical world, local practices, and sector-specific dynamics.  

 

My research helps: 

- Sports organizations in their digital transformation journey 

- Entrepreneurs in navigating unique market dynamics 

- Researchers and practitioners reflect on the role of context when designing and deploying digital technologies 

Publications

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January 2026

Value Co-Creation in a Digital Ecosystem

Exploring Autonomous Co-Creation in a Digital Influencer Ecosystem

Carmen Leong

Wilson Hua

Xiao Xiao, Associate Professor

Yawen Zhou
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March 2025

The Dynamics, Organisation and Evolution of Digital Platforms and Ecosystems

Barney Tan

Xiao Xiao, Associate Professor

Michael Chau

Felix Ter Chian Tan

Carmen Leong
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January 2025

Exploring the New Playing Field

The Input-output Principle of Meta-sports

Daniel Westmattelmann

Benedikt Stoffers

Julian Märtins

Xiao Xiao, Associate Professor

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