Symposium on Global Brands in Chinese hands

with Dethlef Burgwald (Ecco), Kjeld Erik Brødsgaard (CBS) and Finn Drouet Majlergaard (Gugin)

Tuesday, April 26, 2005 - 16:30 to 18:30

Global brands in Chinese Hands is a symposium about key issues in international business for the coming decades. What roles will China play in the global economy in the future and how will we deal with it?

Arranged by FIND (Forum for Internationals and Danes), the international student organization at Copenhagen Business School.

Program

- Opening by FIND

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Dethlef N. Burgwald (Ecco): What does a western company experience operating in Asia.

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Kjeld Erik Brødsgaard (CBS) : Professor associate with the Asia Research Center at Copenhagen Business School. He will focus China’s integration in the global economy, one of his research areas.

- Break

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Finn Drouet Majlergaard (Gugin): Founding and managing partner of Gugin, a Copenhagen based consultancy. Gugin helps its clients with business development in an international context. Finn will discuss key issues in International Business Development in his presentation.

- Wrapping-up Q&A session

More information

For further information please contact Peter Brandt (tel: 51941106; e-mail:

peterbrandt@tdcadsl.dk) or Jochem Donkers (tel. 2984 789; e-mail:

jochem@doncqueurs.com)

Link:

Please register for the seminar

The page was last edited by: Communications // 10/17/2012