Seminar by Zaida Perez is cancelled!

We are sorry to inform you that due to illness the seminar on April 4 has been cancelled. We hope that Zaida Perez will be able to give a presentation later this year. We are sorry for any inconvenience this may cause.

Kind Regards

Heidi Lange

Destination branding: stakeholder approach and six thinking hats

By Zaida Perez, University of Wales Institute Cardiff  

Tuesday April 4, 14.00-15.30

Edward de Bono introduces the method of the six thinking hats to encourage lateral thinking in a strategic system. The aim of this seminar is however to examine how this six thinking hats method may be applied and appropriated as a tool to understand and analyse stakeholder interests.

More specifically, this session, which involves audience participation, will use destination branding as a case example. One of the challenging aspects of destination branding is in stakeholder analysis, and it is here that the six thinking hats can be most helpful. Specific case studies will be presented.

Zaida Perez is a Chartered Marketer and accredited lecturer by the University of Birmingham.Lecturer in Tourism and Marketing related modules at the Birmingham College of Food, Tourism and Creative Studies. Zaida's current research (PhD) focuses on the role of destination branding in revitalising the costa brava and aims to review the relevance and effectiveness of destination branding strategies for destinations in decline through a case study of the Costa del Maresme and Costa Brava region.

No registration is required