Market Structure Analysis in Print Media Industry

Public lecture by Proffessor Alberto Marcati, LUISS, Rome, Italy

Market structure analysis is the object of continuous improvements and is now extending beyond the consideration of single categories, to take into account cross-category interactions. The lecture applies Network Analysis to the investigation of market structure when different categories are brought into play: it suggests that Network analysis may prove a valuable tool in such a project and help reaching explanation of the structure and of individual positions beyond description. It provides an pplication to the media print industry.