Conference and Award Ceremony

In order to celebrate 50 years of awarding the Danish Award for Research in Marketing, the award ceremony takes place as part of a full day conference with contributions both from outstanding international marketing scholars and from leading Danish and international business executives.

The theme of the conference: “Diffusion of Innovations, a Marketing Management Tool” has been chosen to highlight innovation as a key topic that unites both the academic and the business worlds. Innovation is the key to creating value in society, since innovation may lead to better or cheaper products and services, and companies that see innovation as a  undamental part of their way of doing business will have products or services that provide a solid foundation for future usiness. Through the conference, participants will be presented with state-of-the-art academic research on how to implement innovation to achieve competitive advantage, supplemented by hard-earned practical business experience in working with innovation. The theme is dealt with by an impressive array of experienced speakers, both academics and business executives. Business speakers will draw on their own experiences as business executives in companies where innovation has been a key instrument in creating growth and academic speakers will draw on their own original research in innovation and diffusion of innovation as a phenomenon of central relevance to marketing practitioners.