Branding: Updates on Services Brand Building

Seminar with professor Leslie de Chernatony, Birmingham University Business School

Thursday, February 16, 2006 - 17:00 to 18:00

- by Professor Leslie de Chernatony, Birmingham University Business School

Shifting brand paradigm is a challenge. Different interpretations amongst managers of their brand impede brand performance.

In his presentation Leslie de Chernatony will focus on the branding challenges in the financial services utilizing examples from his latest research.

  • How can you use triangulation to identify successful and less successful financial services brands?

  • What will make shareholders happy in the future-analysis and emerging models to grow brand equity?

Program:

17:00 -17:10

Welcome by

Suzanne C. Beckmann, Professor, Copenhagen Business School

17:10 -17:45

Leslie de Chernatony on Branding: Updates on Services brand building

17:45 -18:00

Questions & Answers

18:00 -18:30

Networking & Light Refreshments

 

About Leslie de Chernatony:

Leslie de Chernatony is one of the leading experts in brand-thinking and brand building.

He is Professor of Brand Marketing and Director of the Centre for Research in Brand Marketing. He acts as a consultant in numerous companies and is also the author of highly acclaimed books on branding.

The page was last edited by: Communications // 02/06/2006