Asian Brand Strategy- How Asia builds strong brands
Martin Roll delivers the combined value of an experienced international branding strategist and a senior advisor to corporate boards and top-management teams of Fortune 500 companies. He is the CEO of VentureRepublic, the leading strategic advisory firm on Branding Excellence®.
Martin Roll’s talk will focus on key insights and perspectives from his book
Asian Brand Strategy and the new leadership paradigm shaping across Asia with wide implications for any boardroom executive.
Program:
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16:00 - 16:10 |
Introduction by Claus Valentiner, Executive-in-residence CBS Executive & adjunct professor, Department of Organization, CBS |
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16:10 - 17:00 |
Martin Roll - How Asia is building strong brand leadership |
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17:00 - 17:30 |
Q&A |
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17:30 - 17:45 |
Networking |
About Martin Roll
Martin Roll is a leading thought-leader on branding driven by tremendous experience and insights gained from his more than 15 years in the global advertising and branding industry. He also lectures at INSEAD and CEIBS. By focusing on building iconic brands, Martin Roll helps boardrooms to enhance shareholder value and create sustainable competitive advantage.
He holds an MBA from INSEAD and a bachelor from CBS. Martin is Danish, Singapore resident and divides his time between East and West.
Visit Asian Brand Strategy’s weblog:
Online Registration:
Please register online before 29 May 2006
Invite a Colleague or a Guest
You are welcome to invite a colleague or/and a guest - though please note that registration is required