On August 17-18, 2017 Center for Financial Frictions (FRIC) and the ERC project FRICTIONS at The Department of Finance hosted the fifth international conference on financial frictions: FRIC'17 Conference on Financial Frictions
Launching new products that customers perceive as innovative does not necessarily require novel technology. Instead, new marketing strategies (novel pricing, packaging, promotion or placing) allows firms to create marketing innovations. The article “R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study”, published in the Journal of Product Innovation Management, studies these marketing innovations and the conditions under which they improve a firm’s innovation performance.
In connection with the PhD Nordic Finance Workshop, the FRIC Center and the Department of Finance would like to invite you to attend the keynote talk/public lecture with Ralph Koijen, New York University, Stern School of Business on the topic of The Fragility of Market Risk Insurance