Forskning


 

New Research Project on Marketing Innovation by Associate Professor Wolfgang Sofka and Professor Christoph Grimpe

Launching new products that customers perceive as innovative does not necessarily require novel technology. Instead, new marketing strategies (novel pricing, packaging, promotion or placing) allows firms to create marketing innovations. The article “R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study”, published in the Journal of Product Innovation Management, studies these marketing innovations and the conditions under which they improve a firm’s innovation performance.

Excellent placements for two FRIC PhD students

Two PhD students from the FRIC Center at the Department of Finance have been on the international job market this year and achieved excellent placements at business schools in Europe and the US

Ralph Koijen, NYU Stern, gives public lecture

Ralph Koijen will visit FRIC to present the awards at the AQR Top Finance Graduate Award 2017 and to give a public lecture in connection with the PhD Nordic Finance Workshop at the end of May 2017

Public lecture with Ralph Koijen, NYU, Stern School of Business

In connection with the PhD Nordic Finance Workshop, the FRIC Center and the Department of Finance would like to invite you to attend the keynote talk/public lecture with Ralph Koijen, New York University, Stern School of Business on the topic of The Fragility of Market Risk Insurance

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