Forskning


 

FRIC welcomes new staff members

Center for Financial Frictions is happy to welcome new staff members: 2 new faculty members, 2 new PhD students, and 4 new student assistants

FRIC'17 in pictures

On August 17-18, 2017 Center for Financial Frictions (FRIC) and the ERC project FRICTIONS at The Department of Finance hosted the fifth international conference on financial frictions: FRIC'17 Conference on Financial Frictions

New Research Project on Marketing Innovation by Associate Professor Wolfgang Sofka and Professor Christoph Grimpe

Launching new products that customers perceive as innovative does not necessarily require novel technology. Instead, new marketing strategies (novel pricing, packaging, promotion or placing) allows firms to create marketing innovations. The article “R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study”, published in the Journal of Product Innovation Management, studies these marketing innovations and the conditions under which they improve a firm’s innovation performance.

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