DKK 8 million from the Danish Industry Foundation to rethink industry
CBS and the Danish Industry Foundation will examine how Danish manufacturing companies can increase profits by selling services with products. This is called "Servitization"; a completely new way of thinking, which requires development and systematization of processes and implementation.
- This four-year research project will include both large and small companies with different types of core businesses, for instance manufacturers of original equipment for suppliers and sub-suppliers of components and materials, says Christer Karlsson, Professor at CBS.
This new CBS project financed by The Danish Industry Foundation expands on what was achieved during a pre-project during spring 2014. It explored and explained challenges that pushed for servitization, different forms of servitization, processes for developing servitization, and key challenges in implementing servitization. All is summarized in a free to download practical step-by-step handbook. Subsequently, a couple of companies started to develop their servitization concepts out of this.
Dissemination activities are expected to reach 200 companies with around 15 case studies and one or more longitudinal field studies. A total of DKK 8 million have been allocated for the project which runs over four years (October 2014-2018).
Christer Karlsson, Professor and Academic Director, CBS Competitiveness Platform, tel.: +45 3815 2387
Mads Lebech, CEO, The Danish Industry Foundation, tel.: +45 70 209 208