The assosiate professor Niels Kornum explains the future of battery eggs sales

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10/18/2016

After many years of struggle, the Danish animal welfare organization "Dyrenes beskyttelse" has a historical breakthrough against battery eggs. All major supermarket chains have this year announced that they will stop selling battery eggs at least by 2020 - some even before. 

Associate Professor Niels Kornum explains that retailers reaction is closely related to the development of today's consumer. Full article

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The page was last edited by: Department of Marketing // 10/18/2016