The 26th newsletter about Consumer Behavior

News

 
11/15/2016

Hanne Pico Larsen Torben Hansen Anne Jakobsen

The The Consumer Behaviour  newsletter is a biannual research-based publication, which is distributed to a large number of opinion leaders and decision makers in the Danish society, including politicians, the press, business and organisational managers, and researchers. 

This 26th issue of the Newsletter presents two interesting consumer research articles. In the first article, strategic planner at Very Anne Toldbod Jakobsen and assistant professor at CBS Hanne Pico Larsen examines how commercial pop-ups may create value for the consumers. In The second article Professor Torben Hansen at CBS discusses how product labelling may impact consumer purchasing behaviour.  

The Newsletter also welcomes, with great pleasure, assistant professor  Hanne Pico Larsen as new co-editor. Hannes research interests focus primarily on cultural consumer theory and tourism. Hanne has previously contributed to the Newsletter with interesting articles.”

 Newsletter 26

The page was last edited by: Department of Marketing // 11/22/2016