Co-creation of Innovation in emerging economies

In this week's blog Dr Sudhanshu Rai writes about what he calls the fourth wave of interactive globalization, the co-creation phase. He poses a number of questions that puzzle him:

- How is co-creation different from collaboration and outsourcing?

- What are the dynamics that enable co-creation?

- What are the best practices that firms can identify for working with co-creation?

- What specific features and business models can co-creation bring to the table that have not yet been identified before during interactive globalization?

Sudhanshu Rai would like to invite others to join him in his project to find responses to these questions.

Read more here: http://www.asiaportal.info