Department of Strategy and Innovation

Assistant professor

Room: KIL/14.A-3.69

Madeleine is Assistant Professor (tenure-track) at the Department of Strategy and Innovation at Copenhagen Business School and visiting scholar at Stanford University. She holds a PhD from European University Viadrina (Germany), and a M.Sc. in International Business and Management from Nottingham Business School. Madeleine´s research focuses on strategic management and innovation with a particular interest in strategic decision-making, such as heuristics and change of decision patterns. More recently, Madeleine conducts research in extreme contexts and challenges faced by people both working and living in challenging contexts, such as war-torn areas like Afghanistan, Yemen and Iraq. She tackles these (grand) challenges from a variety of theoretical angles while mainly applying case studies and ethnographies. She is an active members of Academy of Management, Strategic Management Society and EGOS, and has co-convened sub-themes at EGOS 2018 and 2019 on heuristics decision-making. Her work has been published in both academics and practitioner outlets such as Journal of Management Studies, Strategic Organization, Research in the Sociology of Organizations, and Harvard Business Review.

Primary research areas
  • Heuristics decision making
  • Strategy making for both larger and nascent firms
  • Influence of (disruptive) innovation
  • Tackling grand challenges


Administrative tasks

Curriculum Vitae
Link to this homepage
  • Strategic Management and Innovation

Other teaching activities

Selected publications
  • Rauch, M., Ansari, S. (2021). From "Publish or Perish' to Societal Impact: Organizational Repurposing towards Responsible Innovation through creating a medical platform. Journal of Management Studies (forthcoming)
  • Rauch M., Ansari S. (2021) Diaries as a methodological innovation in the study of grand challenges. Research in the Sociology of Organizations (2020)
  • Stanske, A., Rauch, M., Canato, A. (2020). Anti-Identity Strategizing: The dynamic interplay of “Who we are” and “Who we are not”. Strategic Organization, 18(1): 136-170:
  • Cornelissen, J., Hartmann, M., Koch, J. Rauch, M., Wenzel, M. (2020). (Un)Mind the gap: How organizational actors cope with an identity-strategy misalignment. Strategic Organization, 18(1), 212-244
Publications sorted by:
Madeleine Rauch; Shahzad (Shaz) Ansari / From ‘Publish or Perish’ to Societal Impact : Organizational Repurposing towards Responsible Innovation through Creating a Medical Platform.
In: Journal of Management Studies, 25.5.2021
Journal article > peer review
Matthias Wenzel; Joep Cornelissen; Jochen Koch; Michael Hartmann; Madeleine Rauch / (Un)Mind the Gap : How Organizational Actors Cope with an Identity–strategy Misalignment.
In: Strategic Organization, Vol. 18, No. 1, 2.2020, p. 212-244
Journal article > peer review
Sarah Stanske; Madeleine Rauch; Anna Canato / Anti-identity Strategizing : The Dynamic Interplay of “Who We Are” and “Who We Are Not”.
In: Strategic Organization, Vol. 18, No. 1, 2.2020, p. 136-170
Journal article > peer review
Madeleine Rauch; Matthias Wenzel; Jochen Koch / How Top Managers Change Their Portfolio of Organizational Heuristics
Poster session presented at Strategic Management Society 40th Annual international Conference. SMS 2020, 2020
Madeleine Rauch; Shahzad Ansari / Responsible Innovation for Tackling Grand Challenges : Framing and Serendipity in the Emergence of Knowledge Commons.
Paper presented at [CANCELLED] SMS Special Conference Berkeley, 2020
Paper > peer review
Madeleine Rauch; Shahzad Ansari / Serendipity and Framing in the Emergence of a Platform for Responsible Innovation
In: Proceedings of the Eightieth Annual Meeting of the Academy of Management. ed. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2020, 1 p. (Academy of Management Proceedings)
Conference abstract in proceedings > peer review
Madeleine Rauch; Sarah Stanske / The Power of Defining What Your Company Isn’t
In: Harvard Business Review Digital Articles, 27.1.2020, p. 2-5
Journal article > peer review
Madeleine Rauch; Shaz Ansari / When Silence is Not Just Golden but Vital for Emotional Survival : The Use of Personal Diaries as a Coping Strategy in Extreme Contexts.
Paper presented at Western Academy of Management (WAM) 2020 Conference - 61st Annual Meeting, 2020
Paper > peer review
Sarah Stanske; Matthias Wenzel; Jochen Koch; Madeleine Stefanie Rauch / Killing Boredom : On the Expansion and Contraction of Time during Strategic Change.
Paper presented at The Academy of Management Annual Meeting 2019, 2019
Paper > peer review
Madeleine Rauch / Silencing Emotions : Survival through Narrating and Narrating for Survival.
Paper presented at The Academy of Management Annual Meeting 2019, 2019
Paper > peer review
More results... (total 12 results)
Academic Interests

Outside activities

No outside activities reported.