Department of Strategy and Innovation

Assistant professor

Room: KIL/14.A-3.69

Madeleine is Assistant Professor (tenure-track) at the Department of Strategy and Innovation at Copenhagen Business School and visiting scholar at Stanford University. She holds a PhD from European University Viadrina (Germany), and a M.Sc. in International Business and Management from Nottingham Business School. Madeleine´s research focuses on strategic management and innovation with a particular interest in strategic decision-making, such as heuristics and change of decision patterns. More recently, Madeleine conducts research in extreme contexts and challenges faced by people both working and living in challenging contexts, such as war-torn areas like Afghanistan, Yemen and Iraq. She tackles these (grand) challenges from a variety of theoretical angles while mainly applying case studies and ethnographies. She is an active members of Academy of Management, Strategic Management Society and EGOS, and has co-convened sub-themes at EGOS 2018 and 2019 on heuristics decision-making. Her work has been published in both academics and practitioner outlets such as Strategic Organization and Harvard Business Review.


Primary research areas
  • Heuristics decision making
  • Strategy making for both larger and nascent firms
  • Influence of (disruptive) innovation
  • Tackling grand challenges


Administrative tasks

Curriculum Vitae
Link to this homepage
  • Strategic Management and Innovation

Other teaching activities

Selected publications
  • Stanske, A., Rauch, M., Canato, A. (forthcoming). Anti-Identity Strategizing: The dynamic interplay of “Who we are” and “Who we are not”. Strategic Organization
  • Cornelissen, J., Hartmann, M., Koch, J. Rauch, M., Wenzel, M. (forthcoming). (Un)Mind the gap: How organizational actors cope with an identity-strategy misalignment. Strategic Organization
Publications sorted by:
Matthias Wenzel; Joep Cornelissen; Jochen Koch; Michael Hartmann; Madeleine Rauch / (Un)Mind the Gap : How Organizational Actors Cope with an Identity–strategy Misalignment.
In: Strategic Organization, Vol. 18, No. 1, 2.2020, p. 212-244
Journal article > peer review
Sarah Stanske; Madeleine Rauch; Anna Canato / Anti-identity Strategizing : The Dynamic Interplay of “Who We Are” and “Who We Are Not”.
In: Strategic Organization, Vol. 18, No. 1, 2.2020, p. 136-170
Journal article > peer review
Madeleine Rauch; Sarah Stanske / The Power of Defining What Your Company Isn’t
In: Harvard Business Review Digital Articles, 27.1.2020, p. 2-5
Journal article
Madeleine Rauch; Shaz Ansari / When Silence is Not Just Golden but Vital for Emotional Survival : The Use of Personal Diaries as a Coping Strategy in Extreme Contexts.
Paper presented at Western Academy of Management (WAM) 2020 Conference - 61st Annual Meeting, 2020
Paper > peer review
Sarah Stanske; Matthias Wenzel; Jochen Koch; Madeleine Stefanie Rauch / Killing Boredom : On the Expansion and Contraction of Time during Strategic Change.
Paper presented at The Academy of Management Annual Meeting 2019, 2019
Paper > peer review
Madeleine Rauch / Silencing Emotions : Survival through Narrating and Narrating for Survival.
Paper presented at The Academy of Management Annual Meeting 2019, 2019
Paper > peer review
Madeleine Rauch / Struggling in the "War-room" : Strategy Making by Top Managers Behind Closed Doors.
Abstract from Strategic Management Society 39th Annual international Conference. SMS 2019, 2019
Conference abstract for conference > peer review
Stephan Manning; Madeleine Rauch; Stanislav Vavilov / Turning Shared into Firm-specific Resources : The Complementarity of Local Ecosystem and Crowdfunding Services.
Paper presented at DRUID19 Conference, 2019
Paper > peer review
Academic Interests

Outside activities

No outside activities reported.