Department of Marketing

PhD fellow

Room: SOL/D3.32

In 2021 Daniela has started a PhD in Marketing at Copenhagen Business School. Previously, she achieved her B.Sc in International Economic Relations at Bucharest Academy of Economic Studies, her Master in Strategic Marketing at the same university, and her MSc in Business Administration and Ebusiness from Copenhagen Business School.

In her present research, Daniela uses design science to investigate value formation within digital platforms. She prefers to focus on B2B, industrial setting, and is interested in the development stage of such projects that involve many stakeholders that generally require designed solutions due to complex challenges.

Aside from her core research, Daniela is interested in the sustainability of technology and of course digital platforms, innovation, design, and entrepreneurship, as research areas are much needed in the transformative new world, and regularly invest time in supporting students with similar interests.

In addition to her academic background, Daniela has significant practical experience in market research, communications management, and entrepreneurship. 


Primary research areas
  • B2B marketing
  • Strategic marketing
  • Design science research
  • Digital platforms
  • Value creation.


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  • Business Models for Digital Platform Ecosystems (Ma level course, EBA in Sales Management)


Publications sorted by:
Daniela Micu / Essays on Design Science in Management and Marketing
Frederiksberg : Copenhagen Business School [Phd] 2024, 131 p. (PhD Series, No. 25.2024)
PhD thesis