Department of Marketing

dmmarktg

Department of Marketing

Daniela
Micu
Postdoc


Room: SOL/C2.06
E-mail: dm.marktg@cbs.dk
dm
Presentation

Dr. Daniela Micu hold a Ph.D. in Marketing from Copenhagen Business School. Her doctoral thesis focuses on design science in management and marketing. Her main research areas are  B2B value creation, new technology adoption (AI, MR, XR, digital platforms) and marketing's role in the new context, design science in marketing and sustainability. Presently, Daniela is part of Horth2thefuture EU Horizon project coordinated by CBS.

 

Primary research areas
  • B2B marketing
  • Strategic marketing
  • Design science research
  • Digital platforms
  • Value creation.

 

Social media
Link to this homepage
www.cbs.dk/en/staff/dmmarktg
Courses

AI in Sales Management (Ba course)

 

Selected publications

Micu, D. (2024, 28-30 August). Zooming-In with Apple Vision Pro: How Immersive Marketing Can Take Business Relations to Another Level. [Paper presentation]. IMP Conference 2024, Oulu, Finland.

Publications sorted by:
2024
Daniela Micu / Design Science Research for Marketeers
In: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . ed. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, p. 168-189 (How To Guides)
Book chapter > peer review
Daniela Micu / Essays on Design Science in Management and Marketing
Frederiksberg : Copenhagen Business School [Phd] 2024, 131 p. (PhD Series, No. 25.2024)
PhD thesis
Daniela Micu / Zooming-in With Apple Vision Pro : How Immersive Marketing Can Take Business Relations to Another Level.
Paper presented at The 40th Annual Conference on Industrial Marketing and Purchasing, 2024
Paper > peer review