Department of Management, Society and Communication

PhD fellow

Room: DH.V.2.86
Seyda Bagdogan

I started my university education with Mathematics and did a minor in Urban Sociology alongside. Later, I got my second bachelor's degree in Anthropology. As a graduate student in Global Studies at Lund University, I wrote my thesis about Turkish housewives knitting on YouTube. This study showed how Internet use at home gave them a possibility to improve themselves in terms of economic and socio-cultural aspects through their traditional skills while enabling them to transcend spatial boundaries.

During my PhD study, in connection with the digital transformations in the Global South, I aim to look at how digital platforms possibly empower women. In particular, how Turkish housewives transfer their domestic labour into digital media and build their social network will be the main focus of my research.

Primary research areas
  • Gendered Division of Labour
  • Socio-positionality on Digital Media Use
  • Sociology of Everyday
  • Digital Ethnography
Social media
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  • Kultursociologisk Teori (Cultural and Social Theory)
  • Technology and Societal Transformations

Bachelor thesis supervision on Digital Management

Publications sorted by:
Seyda Bagdogan / Affective Publics : "May God Bless Youtube".
Paper presented at The 23rd Annual Conference of the Association of Internet Researchers. AoIR 2022, 2023
Paper > peer review
Seyda Bagdogan / Hands-On(ly) Vlogging : How Turkish Muslim Women Perform “Modesty” and “Piety” in Self-branding on their YouTube Cooking Channels.
In: Social Media + Society, Vol. 9, No. 2 (April-June), 2023
Review article > peer review
Seyda Bagdogan / The Connection of Turkish ‘Housewives’ to the World by Handmade Yarn Products
In: Book of Abstracts. Gender, Work & Organization. 11th Biennial International Interdisciplinary Conference: Transforming Contexts, Transforming Selves: Gender in New Times. Canterbury : University of Kent 2021, 1 p., p. 193
Conference abstract in proceedings > peer review
Outside activities

Currently no outside activities