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Mo­hina Gandhi

Postdoc

Subjects
Decision-making User experience Artificial intelligence Machine learning Inclusion

Primary research areas

Di­git­al Plat­forms and User Be­ha­vi­or
Ex­plor­ing how users en­gage with and ad­apt to di­git­al plat­forms, fo­cus­ing on iden­tity, com­munity, and be­ha­vi­or­al trans­itions in on­line spaces.
AI and So­ci­ety
In­vest­ig­at­ing the so­ci­et­al im­plic­a­tions of ar­ti­fi­cial in­tel­li­gence and ma­chine learn­ing, in­clud­ing eth­ic­al con­sid­er­a­tions, ad­op­tion chal­lenges, and their im­pact on every­day life.
Visu­al Com­mu­nic­a­tion and Be­ha­vi­or­al Change
Ana­lyz­ing how visu­al and mul­timod­al con­tent on di­git­al plat­forms in­flu­ences user per­cep­tions, emo­tions, and de­cision-mak­ing, par­tic­u­larly in areas such as brand­ing and well-be­ing.
Mixed Meth­ods and Com­pu­ta­tion­al Ana­lyt­ics
Ap­ply­ing both qual­it­at­ive and quant­it­at­ive re­search ap­proaches, in­clud­ing tex­tu­al and visu­al ana­lyt­ics, to un­der­stand com­plex di­git­al and so­cial phe­nom­ena.

Mak­ing sense of di­git­al life to cre­ate more hu­man-centered fu­tures.

My research explores how digital platforms, AI, and emerging technologies influence identity, behavior, and well-being. I am motivated by the question of how technology can empower individuals and organizations while minimizing risks of exclusion, bias, or harm. 

At Copenhagen Business School, I work on projects that address societal challenges such as digital self-image, colorism, and the responsible use of AI in teaching and learning. Through these initiatives, I contribute to creating inclusive, ethical, and sustainable digital futures. 

As a researcher and educator, I am committed to bridging academic insights with societal relevance. My teaching integrates digital transformation and analytics with a focus on critical reflection, equipping students to navigate and shape the rapidly changing world of work. 

I also contribute to academic citizenship by organizing interdisciplinary workshops and international collaborations that connect researchers, practitioners, and policymakers around shared digital challenges. 

Publications

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December 2024

Crafting User Experiences in the Metaverse

A Design Science Study

Mo­hina Gand­hi, Postdoc

Aakanksha Gaur

Arpan Kumar Kar

Yogesh K. Dwivedi
Go to publication

June 2024

Dress to Impress and Serve Well to Prevail

Modelling Regressive Discontinuance for Social Networking Sites

Mo­hina Gand­hi, Postdoc

Arpan Kumar Kar
Go to publication
“ The self is the friend of the self, and the self is the en­emy of the self. ” Bhagavad Gita 6.5