mogamsc
Department of Management, Society and Communication
- Centre for Sustainability
My research interests lie in understanding the behavior of individuals using quantitative and mixed-method studies. During my Ph.D., the research studies focused on the engagement and disengagement behavior of mobile social media application users. I utilized multiple analytical and statistical tools, such as machine learning algorithms, multi-modal analytics, social media analytics, and qualitative comparative analysis, in different studies as required.
My current project at CBS is trans-disciplinary and intends to advance the existing knowledge about the social side of circularity. The project has been designed with a greater vision to inculcate urban food systems with sustainable and resilient practices. This project is an opportunity to address the critical challenges of climate change and food-related health issues in our society. I am also a Consumer and Behavioral Insights Group (CBIG) member at the CBS Sustainability Centre.
- Digital consumer behaviour
- Information Systems
- Social Media Analytics
- Mixed method studies
- Sustainability
