Department of Management, Society and Communication

  • Centre for Sustainability

Room: DH.Ø.2.02

My research interests lie in understanding the behavior of individuals using quantitative and mixed-method studies. During my Ph.D., the research studies focused on the engagement and disengagement behavior of mobile social media application users. I utilized multiple analytical and statistical tools, such as machine learning algorithms, multi-modal analytics, social media analytics, and qualitative comparative analysis, in different studies as required.

My current project at CBS is trans-disciplinary and intends to advance the existing knowledge about the social side of circularity. The project has been designed with a greater vision to inculcate urban food systems with sustainable and resilient practices. This project is an opportunity to address the critical challenges of climate change and food-related health issues in our society. I am also a Consumer and Behavioral Insights Group (CBIG) member at the CBS Sustainability Centre.

Primary research areas
  • Digital consumer behaviour
  • Information Systems
  • Social Media Analytics
  • Mixed method studies
  • Sustainability
Social media
Link to this homepage
Selected publications

Gandhi, M., & Kar, A. K. (2022). How do Fortune firms build a social presence on social media platforms? Insights from multi-modal analytics. Technological Forecasting and Social Change, 182, 121829.

Gandhi, M., Kar, A. K., & Roy, S. K. (2023). Managing Industrial Innovation Communications on Social Media Platforms for Effective User Engagement. Information Systems Frontiers, 1-18.

Singh, S., Gandhi, M., Kar, A.K. and Tikkiwal, V.A. (2023), "How should B2B firms create image content for high social media engagement? A multimodal analysis", Industrial Management & Data Systems, Vol. 123 No. 7, pp. 1961-1981.

Gandhi, M., Kar, A. K., & Ilavarasan, P. V. (2022). The Experiential View of Regressive Discontinuance. In Conference on e-Business, e-Services and e-Society (pp. 292-304). Lecture Notes in Computer Science, Springer, Cham.

Batta, A., Gandhi, M., Kar, A. K., Loganayagam, N., & Ilavarasan, V. (2020). Diffusion of blockchain in logistics and transportation industry: an analysis through the synthesis of academic and trade literature. Journal of Science and Technology Policy Management.

Publications sorted by:
Mohina Gandhi; Arpan Kumar Kar / Dress to Impress and Serve Well to Prevail : Modelling Regressive Discontinuance for Social Networking Sites.
In: International Journal of Information Management, Vol. 76, 6.2024
Journal article > peer review
Outside activities

Currently no outside activities