Department of Management, Society and Communication

External lecturer

Michael Schiedel_CBS

Acting CEO of Freehand Coffee Company A/S. One of the largest BtB coffee companies in Denmark specialized in providing sustainable and CSR friendly coffee solution (machines, technical service and coffee).

Previous experience as management consultant at B2J Management, where I provided consulting services within strategy and innovation.

+25 years of commercial line management experience (senior exec/VP level) held at leading European FMCG/CPG companies.  

I have been leading several commercial due diligence / M&A. Stronghold in the food and beverage industry.

Industry & Sector Experience
Retail, FMCG/CPG, Food & Beverage, Airline Industry, Media and Advertising, Innovation management, Branding, Digital disruption.

A little more about Michael
Born in 1968 - married and a proud father of two wild boys aged 14 & 17. Spare time interests include sailing, skiing and golf. I am a Danish citizen but have an international mindset from living several years abroad – I am fluent in German, English and “Scandinavian”


Supervisor on 2-4 Master Thesis projects per year

Other Teaching Activities

Currently none

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