Department of Management, Society and Communication

  • Centre for Sustainability

Room: DH.Ø.2.48
E-mail: dlu.msc@cbs.dk
Daniel Lundgaard

My research investigates how communication on social media (e.g. the use of emotions, certain forms of framing or linguistic features) shapes the ways we discuss and think about organizational and societal responsibilities. This builds on the idea that social media has become a “battleground” where NGOs, corporations, politicians and civil society fight alongside each other to shape public opinion, and thus I am naturally also interested in social medias potential to cultivate polarization and echo chambers as well as the impact of disinformation. Currently, I am focusing on the climate change debate on Twitter, where I am analysing millions of tweets to understand how and to what extent the framing used to emphasize certain attributes or arguments in single tweets has the potential to affect public opinion about where to place the blame for causing the problem - and where to place the responsibility for remedial activities.

Primary research areas
  • Social media
  • Online communication
  • Polarization
  • Big data analysis
  • Information diffusion
  • Online collaboration and social movements
Social media
Link to this homepage
  • Communication in a Datafied World
  • Corporate Responsibility and Society
  • Projects (Bachelor, Master’s and Interships) exploring communication on social media, in particular projects interested in social media communication about organizational responsibilities or sustainability
Publications sorted by:
Daniel Lundgaard; Michael Etter / Everyday Talk on Twitter : Informal Deliberation About (Ir-)responsible Business Conduct in Social Media Arenas.
In: Business & Society, Vol. 62, No. 6, 7.2023, p. 1201-1247
Journal article > peer review
Daniel Lundgaard; Julie Uldam; Sila Latz; Tina Askanius / Imagining Change in Crisis : COVID-19 and Climate Activism.
Paper presented at The 72nd Annual International Communication Association Conference. ICA 2022, 2022
Paper > peer review
Daniel Lundgaard; Julie Uldam; Tina Askanius / Reimagining the Climate Crisis : Activist Attempts to Affect the Political Agenda on Twitter during the Pandemic.
Abstract from ECREA 2022: Rethink Impact, 2022
Conference abstract for conference > peer review
Daniel Lundgaard / Social Imaginaries in a Fragmented World and the Role of Imagined Audiences
Paper presented at Imaginaries, 2022
Daniel Lundgaard / Using Social Media to Discuss Global Challenges : Case Studies of the Climate Change Debate on Twitter.
Frederiksberg : Copenhagen Business School [Phd] 2021, 314 p. (PhD Series, No. 32.2021)
PhD thesis
Daniel Lundgaard; Liana Razmerita; Chee-Wee Tan / Digital Organizing and Emergent Collaboration on Twitter in Pursuit of Social Action
In: Academy of Management Proceedings 2020. ed. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2020, 1 p. (Academy of Management Proceedings)
Conference abstract in proceedings
Daniel Lundgaard; Liana Razmerita; Chee-Wee Tan / Emergent Collaboration on Twitter : A Case Study of the #BlackLivesMatter Movement.
In: Proceedings of the 51st Hawaii International Conference on System Sciences 2018Honolulu : Hawaii International Conference on System Sciences (HICSS) 2018, p. 2193-2202 (Proceedings of the Annual Hawaii International Conference on System Sciences)
Article in proceedings > peer review
Daniel Lundgaard; Liana Razmerita / Connective Versus Collective Action in Social Movements : A study of Co - Creation of Online Communities.
Abstract from Connected Life 2016, 2016
Conference abstract for conference > peer review
Outside activities

Currently no outside activities