Department of Management, Society and Communication

  • CBS Sustainability
PhD fellow

Room: DH.V.2.59
, Mobile:
E-mail: dlu.msc@cbs.dk
Daniel Lundgaard

My research investigates how communication on social media (e.g. the use of emotions, certain forms of framing or linguistic features) shapes the ways we discuss and think about organizational and societal responsibilities. This builds on the idea that social media has become a “battleground” where NGOs, corporations, politicians and civil society fight alongside each other to shape public opinion, and thus I am naturally also interested in social medias potential to cultivate polarization and echo chambers as well as the impact of disinformation. Currently, I am focusing on the climate change debate on Twitter, where I am analysing millions of tweets to understand how and to what extent the framing used to emphasize certain attributes or arguments in single tweets has the potential to affect public opinion about where to place the blame for causing the problem - and where to place the responsibility for remedial activities.

Primary research areas
  • Social media
  • Online communication
  • Polarization
  • Big data analysis
  • Information diffusion
  • Online collaboration and social movements
Social media
Link to this homepage
  • Communication in a Datafied World
  • Corporate Responsibility and Society
  • Projects (Bachelor, Master’s and Interships) exploring communication on social media, in particular projects interested in social media communication about organizational responsibilities or sustainability
Publications sorted by:
Daniel Lundgaard; Liana Razmerita; Chee-Wee Tan / Digital Organizing and Emergent Collaboration on Twitter in Pursuit of Social Action
In: Academy of Management Proceedings 2020. ed. /Guclu Atinc. Briarcliff Manor, NY : Academy of Management 2020, 1 p. (Academy of Management Proceedings)
Conference abstract in proceedings
Daniel Lundgaard; Liana Razmerita; Chee-Wee Tan / Emergent Collaboration on Twitter : A Case Study of the #BlackLivesMatter Movement.
In: Proceedings of the 51st Hawaii International Conference on System Sciences 2018Honolulu : Hawaii International Conference on System Sciences (HICSS) 2018, p. 2193-2202 (Proceedings of the Annual Hawaii International Conference on System Sciences)
Article in proceedings > peer review
Daniel Lundgaard; Liana Razmerita / Connective Versus Collective Action in Social Movements : A study of Co - Creation of Online Communities.
Abstract from Connected Life 2016, 2016
Conference abstract for conference > peer review
Outside activities

Currently no outside activities