Department of Digitalization

  • Center for Business Data Analytics
Raghava Rao
Associate professor

Room: HOW/60-2.sal
+45 41 85 22 99
E-mail: rrm.digi@cbs.dk

Raghava Mukkamala is the director of the Centre for Business Data Analytics (https://cbsbda.github.io/), an associate professor at the Department of Digitalization, Copenhagen Business School. He is also the Study Line Coordinator for the new Masters  Programme in Data Science (Cand.merc. (IT) – Data Science).

Raghava’s current research focus is on the interdisciplinary approach to big data analytics. Combining formal/mathematical modeling approaches with data/text mining techniques and machine learning methodologies, his current research program seeks to develop new algorithms and techniques for big data analytics such as Social Set Analytics.

In addition to the development and management of the new Masters  Programme in Data Science, he is also teaching several courses in the areas of programming, machine learning and blockchain technology.  

Raghava holds a Ph.D. degree in Computer Science and an M.Sc degree in Information Technology, both from IT University of Copenhagen, Denmark and a Bachelor of Technology degree from Jawaharlal Nehru Technological University, India. Before moving to research, Raghava has many years of programming and IT development experience from the Danish IT industry.

Primary research areas
  • Cybersecurity and Cybersecurity Analytics
  • Blockchain-based technologies and Smart Contracts
  • Computational Social Science
  • Big Data Analytics and Social Data Analytics
  • Text Analytics and Natural Language Processing
  • Fuzzy Logic and Soft Computing
  • Formal methods for business processes and workflows
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Publications sorted by:
Sippo Rossi; Matti Rossi; Raghava Rao Mukkamala; Jason Bennett Thatcher; Yogesh K. Dwived / Augmenting Research Methods With Foundation Models and Generative AI
In: International Journal of Information Management, Vol. 77, 2024, 8 p.
Editorial > peer review
Ashutosh Dhar Dwivedi; Rajani Singh; Keshav Kaushik; Raghava Rao Mukkamala; Waleed S. Alnumay / Blockchain and Artificial Intelligence for 5G-enabled Internet of Things : Challenges, Opportunities, and Solutions.
In: Transactions on Emerging Telecommunications Technologies, Vol. 35, No. 4, 4.2024
Journal article > peer review
Somnath Mazumdar; Abid Hussain; Raghava Rao Mukkamala / How to Control User Private Data Access in Mixed Reality Platforms Using Blockchain?
In: Proceedings of the 57th Hawaii International Conference on System Sciences. ed. /Tung Bui. Honolulu : Hawaii International Conference on System Sciences (HICSS) 2024, p. 3749-3758 (Proceedings of the Annual Hawaii International Conference on System Sciences)
Article in proceedings > peer review
Andrea Baldin; Trine Bille; Raghava Rao Mukkamala; Ravi Vatrapu / The Impact of Social Media Activities on Theater Demand
In: Journal of Cultural Economics, Vol. 48, No. 2, 6.2024, p. 199-220
Journal article > peer review
Malte Bieler; Raghava Rao Mukkamala; Tor-Morten Grønli / A Context- and Trajectory-based Destination Prediction of Public Transportation Users
In: IEEE Intelligent Transportation Systems Magazine, Vol. 15, No. 1, 1.2023, p. 300-317
Journal article > peer review
Sippo Rossi; Youngjin Kwon; Odd Harald Auglend; Raghava Rao Mukkamala; Matti Rossi; Jason Bennett Thatcher / Are Deep Learning-generated Social Media Profiles Indistinguishable from Real Profiles?
In: Proceedings of the 56th Hawaii International Conference on System Sciences. ed. /Tung X. Bui. Honolulu : Hawaii International Conference on System Sciences (HICSS) 2023, p. 134-143 (Proceedings of the Annual Hawaii International Conference on System Sciences)
Article in proceedings > peer review
Raghava Rao Mukkamala; Robert J. Kauffman; Helle Zinner Henriksen / Champions for Social Good : How can we Discover Social Sentiment and Attitude-driven Patterns in Prosocial Communication?.
In: Journal of the Association for Information Systems, Vol. 24, No. 6, 11.2023, p. 1562-1593
Journal article > peer review
Saranda Poddar; Deepraj Chowdhury; Ashutosh Dhar Dwivedi; Raghava Rao Mukkamala / Data Driven based Malicious URL Detection using Explainable AI
In: 2022 IEEE International Conference on Trust, Security and Privacy in Computing and Communications (TrustCom)Los Alamitos, CA : IEEE 2023, p. 1266-1272 (IEEE International Conference on Trust Security and Privacy in Computing and Communications)
Article in proceedings > peer review
Rickard Sandberg; Raghava Rao Mukkamala; Anil Agarwal; Ivar Aune; Magnus Carlsson; Samay Mir; Roosa Säntti; Thomas Scahn; Caroline Wilhelmsen / The Future of Data : How Nordic Companies Scale and Transform with Data and AI.
Stockholm : Knowledge House Publishing 2023, 230 p.
Jayesh Prakash Gupta ; Hongxiu Liu; Hannu Kärkkäinen; Raghava Rao Mukkamala / The Role of Project Owners' and Potential Backers' Implicit Social Ties in Crowdfunding Project Success
In: Internet Research, Vol. 34, No. 7, 2023, p. 1-23
Journal article > peer review
More results... (total 80 results)
Research Projects
Outside activities


Department of Technology, Kristiania University College, Norway: Part-time associate professorship (20%)


Academic mentor for Prestige Education Foundation, India


Academy of Finland: Review panel member for research funding proposals in the field ' Human Factors and Technology Design