Advancing Resilient Growth in South-East Asia (Advancing Resilient Growth )
The purpose of this research project is to uncover conditions for successful overseas expansion of Danish multinational firms in high-growth markets in South East Asia (SEA) by levering the regional knowledge at Hong Kong University of Scienceand Technology (HKUST) complemented by field studies across the region. The research will also draw on relevant on-going results derived from other international universities focused on business development in SEA.
The project involves international researchers with relevant expertise to support a new research field around the responsive multinational organization that caters to Danish companies seeking to exploit the growing market potential in SEA. Theeffort will develop new insights of practical value for Danish companies operating in high-growth emerging markets. Furthermore, the results will help establish CBS as a recognized international research institution.