News


  • 12.01.2015

    CBS researcher to renew the Danish Marketing Practices Act

    Disguised advertising on private blogs. Spam on Facebook. Marketing on new media is certainly popular, but it is difficult for companies to recognise what is allowed and what is not. A new committee under the Ministry of Business and Growth will revise the Marketing Practices Act and Torben Hansen, Professor of consumer behaviour at CBS, is appointed to participate on the committee as an expert.