Podcast about Consumer Shopping Behavior

Nyheder

 
10/12/2019

Videnskab.dk (’Science.dk’) has launched a podcast, which seeks to explore various aspects of consumers’ shopping behavior.

Specifically, the podcast focuses on five consumer behavior issues:

  1. Cognitive vs. affective resources
  2. Scent
  3. Music
  4. Light
  5. Complexity

Professor Torben Hansen participates in the podcast, which can be freely accessed here (in Danish).

TH

Sidst opdateret: Department of Marketing // 10/12/2019