Podcast about Consumer Shopping Behavior

News

 
12/10/2019

Videnskab.dk (’Science.dk’) has launched a podcast, which seeks to explore various aspects of consumers’ shopping behavior.

Specifically, the podcast focuses on five consumer behavior issues:

  1. Cognitive vs. affective resources
  2. Scent
  3. Music
  4. Light
  5. Complexity

Professor Torben Hansen participates in the podcast, which can be freely accessed here (in Danish).

TH

The page was last edited by: Department of Marketing // 12/10/2019