PhD defence: Dalia Bagdziunaite

Compulsive buying is an important problem in today’s society, driven by consumeristic values and reinforced by marketing efforts. Despite the vast amount of research that has been conducted on compulsive buying, the underlying responses that characterize consumer interaction with marketing information have not been yet fully established. This thesis provides an integrative literature review and two experimental studies that examined the cognitive, emotional, and behavioral responses underlying consumer information processing of brand advertisements and the store environment. Multimodal consumer neuroscience tools (i.e., EEG, eye-tracker, EDA) were employed to collect neurophysiological and physiological data. This thesis suggests that compulsive buying is a complex phenomenon that should be further investigated in context-dependent settings with interdisciplinary research methods and approaches.

 

Professor Torsten Ringberg

Department of Marketing

Copenhagen Business School

 

Professor Antoine Bechara

University of Southern California

 

Associate Professor Jesper Clement  (Chair)

Department of Marketing

Copenhagen Business School

 

Associate Professor Zachary Estes

Department of Marketing

Bocconi University

 

Professor Judy Zaichkowsky

Simon Fraser University

 

 

The Doctoral School of Economics and Management will host a reception, which will take place immediately after the defence in FUHU Faculty Club.