Workshop on Social Media and Public Health
Tirsdag, 9 maj, 2017 - 08:30 to 13:00
Program
08:30 – 09:00: Coffee & Registration
09:00 – 09:15: Welcome
- Learning, Outcomes & Key Takeaways
- Interactive Exercise: Backgrounds, Experiences, Expectations
09:15 - 09:45: State of the Art: Social Media and Public Health
- Research
- Practice
- Opportunities & Challenges
09:45 – 10:15: Socially Shared Health Information
- Concept: What kinds of health information are shared on social media?
- Typology: Which type of organisations and individuals share health information on social media?
- Survey: What social media strategies and tactics do organisations employ?
- Big Data: How can we collect complete data from Facebook for 200+ public health organisations?
- Big Data Analytics Framework: Systematic and rigorous analysis of big data to extract
- Meaningful Facts
- Actionable Insights
- Valuable Outcomes
- Sustainable Impacts
10:15 – 10:45: Coffee and Networking
10:45 – 11:00: Big Social Data Analytics for Public Health-1
- User Engagement: What are the patterns of user engagement with socially shared health information?
- Content Performance: To what extent do some type of content such as pictures and videos perform better than other types of content such as text and links?
11:00 – 11:15: Big Social Data Analytics for Public Health-2
- Image Analysis based on Public Health and Care Walls (Facebook)
11:15 – 11:30: So What?
- Practice: Recommendations for Social Media/Web Managers
- Research: Predicting Public Health Parameters from Big Social Data
- Research & Practice: Public Health Interventions on Social Media
11:30 – 12:00: Future Perspectives
- Collaboration: BSDA for Public Health: Funded by Copenhagen Health Innovation
- Reports: Social media audit of your organization
- Data Sets: Big Data Sets for Research and Practice
12:00 -13:00: Lunch & Networking
Sidst opdateret: Communications // 02/09/2020