Book Presentation: "The voltage effect" - Professor John A. List University of Chicago
Auditorium SP201 CBS - Free signed copies for registered attendees
Professor John A. List University of Chicago
Programme:
| 9:45-10 | Check-in |
| 10-11 | Presentation |
| 11-11:30 | Q&A |
| 11:30-11:45 | Book signing |
About the book:
The premise behind the Voltage Effect is deceptively simple: No great idea is guaranteed to succeed. Be it a life-saving medical breakthrough, a new policy initiative, a cutting-edge innovation, or a bold plan for building a better world, translating an idea into widespread impact depends on one thing only: whether it can be replicated at scale. The book presents a data-driven approach to the science of scaling, outlining the five hurdles that must be overcome for an idea to succeed at scale, as well as four research-based strategies to achieve maximum-impact scaling.
About the author:
John is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago, and the Chief Economist of Walmart. He previously held the same position at Uber and Lyft and was an Economic Advisor for President Obama. He is a current Editor of the Journal of Political Economy.
For inquiries, please email Luigi Butera: lbu.eco@cbs.dk
The event is sponsored by the Institute for Behavioral Economics and the Department of Economics at CBS. Financial support from CBS Strategic Initiatives is gratefully acknowledged.