Jacob Schjødt
Assistant Professor
Departments
Department of Marketing
Room: SOL/D3.35
Decision-making
B2C
Consumer behaviour
Marketing
Quantitative methods
Non-profit
Primary research areas
Charitable giving
What makes people donate money to a charitable organization
Donor lifetime value and churn management
What makes donors more financially valuable for a charitable organization and how can this be optimized for
Advertisement avoidance, marketing fatigue, persuasion knowledge
When does marketing, as used by charities, incur adverse effects on donation behavior
I want to help charities understand the effect of their private fundraising efforts
My research helps:
- Charities understand the (desirable and adverse) consequences of their marketing on donation behavior
- Charities use their private fundraising budgets more effectively, such that they can grow and better support their cause
- Understand what makes people give their hard-earned money to charitable causes in the field
- Uncover the monetary consequences of asking donors for too much
Recent research projects
HOW DO CHARITIES TRY TO RETAIN THEIR DONORS? A PULSE CHECK OF POST-DONATION FUNDRAISING PRACTICE
HOW DO CHARITIES TRY TO RETAIN THEIR DONORS? A PULSE CHECK OF POST-DONATION FUNDRAISING PRACTICE
THE RISKS OF ASKING FOR MORE: IMPROVING MEMBER UPLIFT BY PROVIDING INFORMATION ON FUTURE APPEALS
Outside activities
Independent Consultant & Speaker, 2023–current
Consulting fundraisers on private donor management.