The objective of the workshop is to begin create a platform for discussing business history among the researchers in the field within Central & Eastern Europe. EBHA and Centre for Business History support this process and want to help develop the
emerging field of business history in Central & Eastern Europe. For more information write to Anna Pikos (firstname.lastname@example.org) or Alfred Reckendrees (email@example.com).
Please send proposals for papers and panels to firstname.lastname@example.org (deadline 9 June 2019)
CBS Initiative ‘Re-thinking History': Ludovic Cailluet (Toulouse). Entrepreneurship as organization-creation: who cares for your skin?
Entrepreneurship as organization-creation: who cares for your skin? The emergence of skin and haircare in France in the 20th century
The paper aims to understand the way diverse constituents participate in the emergence of a new industry or market category. It is based on a historical empirical analysis of a central industry in the globalisation wave of the 20th and 21st centuries (Jones, 2010). It looks at the selective distribution of skin and hair care products in France in the 20th century. This novelty involved a discussion between customers, products, competing distributors, regulators and prescribers. The paper uses a multi-‐level analysis (macro-meso-micro) to understand the emergence of a new category skin and hair-care products.