MBA Associate Dean Appointed Professor of Marketing

Dr. Thomas Ritter, Associate Dean MBA Program appointed Professor of B2B Marketing

02/01/2005

Dr. Thomas Ritter, Associate Dean MBA Program has been appointed Professor of Business-to-Business Marketing with special responsibilities in the research area of "Business Relationships and Industrial Networks" at the Department of Marketing. The inaugural lecture of Ritter discussed the need for a new model of market management capabilities in response to the change from a transactional, spot-market orientation to an emphasis on business relationships and industrial networks.

The page was last edited by: Sekretariat for Ledelse og Kommunikation // 04/25/2005