From fashion to design in the Industrial Cluster of Montebelluna, NE Italy

imagine.. invites you to a seminar and discussion on:

"From fashion to design in the Industrial Cluster of Montebelluna, NE Italy. The impact of collective knowledge creation and learning mechanisms"

By Tine Aage

Wednesday May 18, 2 pm at Solbjerg Plads SPs12

The presentation addresses two key problems that creative industries face today: valuation of the products and the speed dimension. The problem of valuation relates to the ability of firms to estimate the value of different products, or to select successful products to be introduced at the final market. The speed dimension relates to the ability of firms to undertake the process from idea to product fast to meet a central demand in the fashion industry: to differ from the crowd.

The presentation is based on interviews with the design branches of world leading leisure and sportswear firms in the cluster of Montebelluna in NE Italy. The process from idea to product is described and includes the sequential interaction between information and inspiration from external sources and internal resources of firms. The valuation of the product and the speed dimension are related to the collective knowledge creation and learning mechanisms found in industrial clusters. The ability of clusters to address the problems of valuation and speed and to support the competitive advantages of firms will be discussed.

The presentation represents some of the preliminary work from the research program of Padova University:

Economics and Marketing of Intangibles. A research on networks of creativities in different industries: fashion and design, music and entertainment.

Department of Industrial Economics and Strategy, CBS and Institute of ”Marco Fanno”, Padova University, Italy, have financed this part of the research project.