A fine balance
CSR is a delicate matter
“While modern businesses are increasingly expected to inform about their ethical and social responsibilities, managers find strategic CSR communication to be a delicate matter, explains editor and associate professor Mette Morsing.
The difficult art of communication
The essence of the problem being that internal and external stake holders on one hand want to know that the business lives up to ethical standards – while on the other hand the business is not encouraged to communicate too clearly with regard hereto.
“The book attacks the problem from several sides and utilises concrete examples that clarify the pitfalls of the difficult art of communication. The truth is that it can seem like misplaced self-promotion and not always believable when the business itself talks about “how good it is”, Mette Morsing ends.
The anthology is called "Strategic CSR Communication" and Mette Morsing & Suzanne C. Beckmann are the editors. It can be purchased in the bookstore or on