La responsabilidad social corporativa como moda de gestión empresarial

Guthey and Morsing in Harvard Deusto Business Review

12/21/2006

Eric Guthey and Mette Morsing in Harvard Deusto Business Review

Eric Guthey and Mette Morsing (CBS) together with Roy Langer, RUC, have just published the article " La resonsabilidad social corporativa como moda de gestión empresarial" in Harvard Deusto Business Review, which is the Spanish language version of the prestigious periodical “International Harvard Business Review”.

Just a fad?

Based on an analysis of the media coverage of the social responsibility of businesses in “The Economist” and in the Danish business press, the issue of corporate social responsibility (CSR) is discussed as a fad.

“Even though CSR is often called “just a fad” it is to be taken seriously” says Mette Morsing and continues:

“By way of a number of routines and processes fads create their own rationality and arguments and ensure support for quite a while. The article concludes that while sceptical accountants and financiers still ask whether CSR activities pay off, companies still get involved and establish their own standards of the concept and that way contribute to its survival”, she ends.

Guthey, E. Morsing, M. and Langer, R. (2006). La responsibilidad social corporative como moda de gestión empresarial. Harvard Deusto Business Review, no. 150, October, pp. 56-67.

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