The Digital Marketing Research Cluster at the Department of Marketing invites you to exciting events this spring. Here is the final one in a series of three: "How To Measure and Forecast the Impact of Marketing Activities"

Academic Conference

Research Seminar by Professor Gianfranco Walsh

In order to obtain the PhD degree, Dalia Bagdziunaite has submitted her thesis entitled: Brains at Brand Touchpoints - A Consumer Neuroscience Study of Information Processing of Brand Advertisements and the Store Environment in Compulsive Buying