PhD defence: Anna-Bertha Heeris Christensen

In order to obtain the PhD degree, Anna-Bertha Heeris Christensen has submitted her thesis entitled: Conflicts and Challenges in Practices of Commercializing Humans An Ethnographic Study of Influencer Marketing Work

Torsdag, 10 november, 2022 - 14:00 to 16:00

Anna-Bertha Heeris Christensen

The thesis addresses the marketing and management of digital creative labor. The project explores work-practices of influencer marketing and illustrates processes pertaining to commodifying the self. Moreover, the project identifies and critically discusses the complex ethical implications of influencer marketing

Primary Supervisor:
Professor with special responsibilities Richard Gyrd-Jones

Department of Marketing

Copenhagen Business School


Secondary Supervisors:

Associate Professor Antonia Erz

Department of Marketing

Copenhagen Business School


Assessment Committee:

Dr Szilvia Gyimothy Mørup-Pedersen (Chair)

Department of Marketing

Copenhagen Business School


Dr Niklas Woermann

SDU Business School



Dr Alice Audrezet

Department of Marketing

Institut Français de la Mode


The thesis will be available from


The CBS PhD School will host a reception, which will take place immediately after the defence in AØ/MARKTG lunch area.

Organised by

CBS PhD School






Copenhagen Business School
Solbjerg Plads
2000 Frederiksberg
Room: SPs05 Nykredit Aud


It will also be possible to attend the defence via Microsoft Teams at the following link:

*Please note in connection with the online defence that the microphone and camera of all spectators must be turned off!


Sidst opdateret: Sekretariat for Ledelse og Kommunikation // 11/07/2023