PhD defence: Anna-Bertha Heeris Christensen
The thesis addresses the marketing and management of digital creative labor. The project explores work-practices of influencer marketing and illustrates processes pertaining to commodifying the self. Moreover, the project identifies and critically discusses the complex ethical implications of influencer marketing
Primary Supervisor:
Professor with special responsibilities Richard Gyrd-Jones
Department of Marketing
Copenhagen Business School
Secondary Supervisors:
Associate Professor Antonia Erz
Department of Marketing
Copenhagen Business School
Assessment Committee:
Dr Szilvia Gyimothy Mørup-Pedersen (Chair)
Department of Marketing
Copenhagen Business School
Dr Niklas Woermann
SDU Business School
SDU
Dr Alice Audrezet
Department of Marketing
Institut Français de la Mode
Thesis:
The thesis will be available from research.cbs.dk
Reception:
The CBS PhD School will host a reception, which will take place immediately after the defence in AØ/MARKTG lunch area.
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Organised by |
CBS PhD School |
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Date |
10/11/2022 |
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Time |
14:00-16:00 |
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Location |
Copenhagen Business School
It will also be possible to attend the defence via Microsoft Teams at the following link: https://teams.microsoft.com/l/meetup-join/19%3ameeting_YmFjNmI5NjQtZDliOS00MjUzLWIzYjQtYTMxY2EzYzdkZWRh%40thread.v2/0?context=%7b%22Tid%22%3a%22875c414e-5d00-4cdb-b77a-deae5d6ab201%22%2c%22Oid%22%3a%2269fe86e2-50e7-46b1-a655-2cdf715ecaf9%22%7d *Please note in connection with the online defence that the microphone and camera of all spectators must be turned off! |