5th International Seminar on Service Architecture and Modularity

Torsdag, 16 januar, 2014 - 09:00 to Fredag, 17 januar, 2014 - 16:00


Day 1 – Thursday, January 16, 2014

Morning sessions

09.00 – 10.00

Registration and coffee

10.00 – 10.15

Welcome and opening session

Juliana Hsuan and Thomas Frandsen

10.15 – 10.30

Competitiveness – a key issue

Christer Karlsson, Professor, Academic Director of the CBS Competitiveness Platform

10.30 – 11.15

The characteristics of modular service systems: A case study

Fred Ponsignon, Andi Smart and Roger Maull, University of Exeter Business School, United Kingdom

Saara Brax, Aalto University, Finland

Discussants: Christoph Peters and Thomas Frandsen

11.15 – 12.00

Measuring service architecture and modularity – a review of the literature and research agenda

Regine Dörbecker, Daniela Böhm and Tilo Böhmann, University of Hamburg, Germany

Discussants: Andrea Furlan and Giovanna Vettorato

Afternoon sessions

12.00 – 13.00


13.00 – 14.30

Panel discussion: Future development on service architecture and modularity

Professor Dr. Tilo Böhmann, Hamburg University

Professor Chris Voss, London Business School and Warwick Business School

Professor Martin Spring, Lancaster University Management School

Professor Andi Smart, University of Exeter Business School

Assistant Professor Diego Campagnolo, University of Padova

Professor Juliana Hsuan, Copenhagen Business School (Panel facilitator)

14.30 – 14.45


14.45 – 15.30

Service modularity, inter-organizational relationships and the mirroring hypothesis in KIBS

Diego Campagnolo, Andrea Furlan, University of Padova, Italy

Anna Cabigiosu, Ca' Foscari Univeristy of Venice, Italy

Discussants: Saara Pekkarinen and Chiara Gobbi

15.30 – 16.15

Developing persuasive value propositions to business customers

Eija-Liisa Heikka and Saara Pekkarinen, Oulu Business School, Finland

Discussants: Anna Cabigiosu and Mervi Vähätalo

16.15 – 16.30


16.30 – 17.15

Systematic modularization of complex services: Operationalization and evaluation

Christoph Peters, Kassel University, Germany

Discussants: Fred Ponsignon and Eija-Liisa Heikka

17.15 – 17.30

Wrap up

20.00 –

Dinner at Les Trois Cochons, Værnedamsvej 10, 1619 København V




Day 2 – Friday, January 17, 2014

Morning sessions

09.00 – 09.45

Balancing variety and efficiency in professional services by means of modularity

Monique van der Laan, Manda Broekhuis and Marjolein van Offenbeek, University of Groningen, The Netherlands

Discussants: Anu Bask and Thomas Frandsen

09.45 – 10.30

Interfaces in service and process modularity

Martin Spring, Lancaster University Management School, United Kingdom

Juliana Santos, Centro Universitário da FEI, São Paulo, Brazil and Lancaster University Management School, United Kingdom

Discussants: Jawwad Raja and Giovanna Vettorato

10.30 – 10.45


10.45 – 11.30

Sustainable public procurement: towards a modularity approach

Giovanna Vettorato and Juliana Hsuan, Copenhagen Business School, Denmark

Discussants: Manda Broekhuis and Andi Smart

11.30 – 12.15

Modularity: supporting innovations in public procurement

Mervi Vähätalo and Tomi J. Kallio, University of Turku, Finland

Discussants: Monique van der Laan and Erik Skov Madsen

Afternoon sessions

12.15 – 13.15


13.15 – 14.00

Organizing for servitization

Jawwad Raja, Copenhagen Business School, Denmark

Discussants: Martin Spring and Viktor Avlonitis

14.00 – 14.45

Rocking and rebalancing the boat: How offshoring elicits reconfiguration of service production systems

Kristin Brandl, Bent Petersen, Copenhagen Business School, Denmark

Michael Mol, University of Warwick, United Kingdom

Discussants: Jawwad Raja and Monique van der Laan

14.45 – 15.00


15.00 – 16.00

Closing of the seminar


Sidst opdateret: Competitiveness platform // 20/10/2021