Institut for Afsætningsøkonomi

mvdbmarktg

Institut for Afsætningsøkonomi

Michel
Van der Borgh
Professor


Kontor: SOL/C3.06
Tel:
+4538152139
E-mail: mvdb.marktg@cbs.dk
Michel
Præsentation

Siden 2018 har Michel van der Borgh været lektor i marketing ved Institut for Afsætningsøkonomi ved Copenhagen Business School. Han var tidligere assisterende professor i markedsføring ved Eindhoven University of Technology og Tilburg University. Michel opnåede sin B.Sc. i maskinteknik ved Hanze University Groningen, fik sin M.Sc. i industriel ingeniørvidenskab ved Eindhoven University of Technology, og her fik han også sin ph.d. i marketing. Michel har publiceret i tidsskrifter som Journal of the Academy of Marketing Science, Journal of Service Research, Industrial Marketing Management, Journal of Product Innovation Management, British Journal of Management og R&D Management. Han laver regelmæssigt reviews for en række førende tidsskrifter og fungerer i øjeblikket som associeret redaktør ved European Journal of Marketing (EJM) og Industrial Marketing Management (IMM).

I sin forskning har Michel til formål at forstå, hvad der driver succesen med radikalt nye (digitale) teknologier inden for IKT, medicinsk udstyr, fremstilling og andre industrier, og hvordan virksomheder kan designe effektive salgsstrategier for sådanne løsninger. Michel samarbejder med førende højteknologiske organisationer som Philips, Vanderlande Industries, KPN, Getronics, Ahrend og High-Tech Campus Eindhoven.

Han har undervist i adskillige kurser om emner såsom (1) salg af nye produkter, (2) forretningsforskningsmetoder, (3) marketingstyring og (4) marketing til forretning. Michel er programkoordinator for den 2-årige MSc EBA (cand. Merc.) Sales Management (SAM) (tidligere kendt som 'Customer & Commercial Development' (CCD)).

Primære forskningsområder
  • Business-to-business (B2B) marketing
  • Sales management
  • Frontline employees
  • Sales teams
  • Frontline innovation
  • Artificial intelligence
  • Marketing research methods (e.g., Bayesian analysis, process mining, multivariate statistics, multilevel regression analysis, grounded theory approach, design science research).
Curriculum Vitae
Download short CV as PDF
Sociale medier
Link til denne hjemmeside
www.cbs.dk/staff/mvdbmarktg
Kurser
Vejledning

Michel has supervised numerous PhD, MSc, BSc., and MBA students at various universities. Topics of supervision include digital sales/marketing, frontline teams, innovation selling, sales process research. Michel is currently only supervising sales management or artificial intelligence topics. Due to his research background, he prefers both qualitative and quantitative approaches (mixed method approaches) and is especially interested in research projects adopting a design science approach (i.e., where students aim to solve a practitioner’s problem by designing some solution, such as a dashboard, training protocol, marketing plan). Furthermore, Michel only supervises in English.

If you want to suggest a master thesis topic, please write a short summery of your research question including an argumentation for its scientific relevance. 

Andre undervisningsaktiviteter

CBS Full-time MBA module on Marketing Management.

Udvalgte publikationer
  1. Van der Borgh, Michel; Ad de Jong; Edwin J. Nijssen / Balancing Frontliners’ Customer- and Coworker-directed Behaviors when Serving Business Customers, Journal of Service Research, Vol. 22, No. 3, 8.2019, p. 323-344
  2. Van der Borgh, Michel; Jeroen Schepers / Are Conservative Approaches to New Product Selling a Blessing in Disguise?, Journal of the Academy of Marketing Science, Vol. 46, No. 5, 9.2018, p. 857-878
  3. Van der Borgh; Ad de Jong; Edwin J. Nijssen / Alternative Mechanisms Guiding Salespersons’ Ambidextrous Product Selling, British Journal of Management, Vol. 28, No. 2, 2017, p. 331–353
  4. Van der Borgh, M. & Schepers, J.J.L. (2014) “Do Retailers Really Profit from Ambidextrous Managers? Impact of Frontline Mechanisms on New and Existing Product Selling Performance” Journal of Product Innovation Management, 31(4), 710-727.
    * Featured in Strategy+Business, s+b Blogs (http://www.strategy-business.com/blog/In-with-the-New-and-the-Old-Too?gko=0c7af ), October 30, 2014.
Publikationer sorteret efter:
2024
Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Peter Naudé; Michel Van der Borgh / Building Research Groups
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 212-248 (How To Guides)
Bidrag til bog/antologi > peer review
Florian Kock; Michel Van der Borgh; Adam Lindgreen / Closing the Gap Between Research, Education, and Practice
I: How to Fast-track your Academic Career: A Guide for Mid-career Scholars. . red. /Adam Lindgreen; C. Anthony Di Benedetto. Cheltenham : Edward Elgar Publishing 2024, s. 356–372 (How To Guides)
Bidrag til bog/antologi > peer review
Florian Kock; Michel Van der Borgh; Adam Lindgreen / Closing the Gap Between Research, Education, and Practice by Co-creating and Disseminating Knowledge : The Role of Citizen Scientists, Researchers in Residence, and Student Business (Re-)Designers.
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 249-264 (How To Guides)
Bidrag til bog/antologi > peer review
Oliver Rossmannek; Natalie A. David; Hanna Schramm-Klein; Michel Van der Borgh / Customer Misbehavior and Service Providers’ Risk Perception in the Sharing Economy
I: Journal of Business Research, Vol. 170, 1.2024
Tidsskriftartikel > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Michel Van der Borgh; Tobias Schäfers / Engaging in Cross-disciplinary Research
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 137-148 (How To Guides)
Bidrag til bog/antologi > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Julia Fehrer; Michel Van der Borgh / Getting Research Cited
I: How to Fast-track your Academic Career: A Guide for Mid-career Scholars. . red. /Adam Lindgreen; C. Anthony Di Benedetto. Cheltenham : Edward Elgar Publishing 2024, s. 302–319 (How To Guides)
Bidrag til bog/antologi > peer review
Michel Van der Borgh (Forfatter) ; Adam Lindgreen (Forfatter) ; Tobias Schäfers (Forfatter) / How to Achieve Societal Impact Through Engaged and Collaborative Scholarship : A Guide to Purposeful Marketing Research.
Cheltenham : Edward Elgar Publishing 2024, 424 s. (How To Guides)
Antologi > peer review
Miloš Fišar; Ben Greiner; Christoph Huber; Elena Katok; Ali I. Ozkes; ; Tom Grad; Paul Hünermund; Giacomo Marchesini; Michel Van der Borgh / Reproducibility in Management Science
I: Management Science, Vol. 70, Nr. 3, 3.2024, s. 1343-1356
Tidsskriftartikel > peer review
Adam Lindgreen; C. Anthony Di Benedetto; Roderick J. Brodie; Michel Van der Borgh / Undertaking Cross-disciplinary Research
I: How to Fast-track your Academic Career: A Guide for Mid-career Scholars. . red. /Adam Lindgreen; C. Anthony Di Benedetto. Cheltenham : Edward Elgar Publishing 2024, s. 97–107 (How To Guides)
Bidrag til bog/antologi > peer review
2023
Michel Van der Borgh; Edwin J. Nijssen; Jeroen J. L. Schepers / Unleash the Power of the Installed Base : Identifying Cross-selling Opportunities from Solution Offerings.
I: Industrial Marketing Management, Vol. 108, 1.2023, s. 122-133
Tidsskriftartikel > peer review
Flere resultater ...(i alt 35 )
Bibeskæftigelse

• Michel is founder and owner of Vanderborgh MSO (registered in The Netherlands).
• Teaching B2B Marketing for Esade 2021-2023 (ad-hoc).
• Teaching Marketing Management for Edhec 2023/2024 (ad-hoc).
• Since 2018 teaching activities with TIAS School for Business and Society
• Since 06/2019; Associate Editor at European Journal of Marketing (EJM), Emerald
• Since 04/2020; Associate Editor at Industrial Marketing Management (IMM), Elsevier
• Since 01/2023; Associate Editor at Journal of Business Research (JBR), Elsevier