Michel Van der Borgh
Professor
Om
Telefon
Office: +4538152149
Departments
Institut for Afsætningsøkonomi
Room: SOL/C3.06
B2B
Salg
Design
Teknologi
Beslutningstagning
Markedsføring
Primary research areas
Sales management
Innovation
Digital platforms
Ecosystems
Design science
I want to make an impact on commercial practice by means of research
My research helps:
- companies be more commercially excellent
- Salespeople make better decisions
- To understand the nature of sales and how they provide value for the entire organizations, customers, and other stakeholders
- organizations to develop strategies for thte commercialization of innovation
Publications
See all publications4. marts 2025
Cross Disciplinarity
Adam Lindgreen, Professor
C. Anthony Di Benedetto
Roderick J. Brodie
Michel Van der Borgh, Professor
marts 2025
Toward a Multilayered Framework of Privacy-related Decision-making in B2B
Jan H. Schumann
Johanna Zimmermann
Lena Steinhoff
Dirk Totzek
Michel Van der Borgh, Professor
Kelly D. Martin