New cbsCSR research project

CBS Centre for Corporate Social Responsibility (cbsCSR) is proud to announce that we are one of the partners in a recently announced large-scale research project on CSR in the Nordic fashion industry.

Together with a number of consortium partners, cbsCSR has won the competitive bid for a completely new research programme entitled Mistra Future Fashion from the Swedish Foundation for Strategic Environmental Research (Mistra).

At cbsCSR, Associate Professor Esben Rahbek Gjerdrum Pedersen, Professor Lucia Reisch, Assistant Professor Wencke Gwozdz and Assistant Professor Anne Roepstorff are involved in the project.

The research project will be conducted over an initial period of three years with a potential for extension. The overall project has been awarded SEK 40 million kroner.

The Consortium will engage in a cross-disciplinary research project on sustainable fashion with a focus on developing new and competitive business models and market strategies for the fashion industry, on the design and development of innovative and sustainable materials, on understanding and promoting responsible consumption in the industry and on making recommendations for policies on sustainability in the fashion industry.

Overall, the purpose of the Mistra Future Fashion research programme is to contribute to a more sustainable society, help the fashion industry create greater competitiveness and expertise in sustainability, and find innovative solutions to the challenges faced by the fashion industry and society in general.

The Consortium is led and coordinated by SP Sveriges Tekniska Forskningsinstitut (SP Technical Research Institute of Sweden) and consists of researchers from Chalmers, Stockholm Business School, Innventia, Konstfack, Malmö Högskola, SWEREA/IVF, and University of Arts London. Additional partners include H&M, Fabric Retail Global AB, I:Collect, Kiram AB, Myrorna, Stockholms Läns Landsting and Södra.

– The application of the SP Consortium is very strong both in terms of scientific quality, relevance to business and society, and connection with the material and fashion industry. It covers the four key topic areas that we requested and has a great potential to make a difference, says Lars-Erik Liljelund, VD with Mistra.

For more information on the project, please contact Associate Professor Esben Rahbek Gjerdrum Pedersen (on business models and market strategies), erp.ikl@cbs.dk, and Assistant Professor Wencke Gwozdz (on responsible consumerism), wg.ikl@cbs.dk.

The Swedish Foundation for Strategic Environmental Research (MISTRA)

SP Technical Research Institute of Sweden