The Science of Marketing
The Department of Marketing, CBS (with the Center for Decision Neuroscience at the Department of Marketing and Innovationsnetværket), sponsors a two-hour briefing on recent scientific insights in marketing.
With new technological advances marketing research is in a prime position to provide cutting-edge consumer insights that impact top strategic business decisions.
Lowe's Marketing Innovation Prize. In collaboration with Lowe's Home Improvement, one of the world's leading retail companies and a driving force in marketing innovation, the Department of Marketing is introducing the Lowe's Marketing Innovation Prize.
Introduction (15-20 min)
Professor Torsten Ringberg, Marketing CBS. An overview of recent Consumer Science approaches and insights.
Neuroscience (40-45 min)
Thomas Ramsøy, Director of Center for Decision Neuroscience, Department of Marketing CBS. From Neuroscience to Consumer Insights - how the combination of neuroscience and technology changes the face of marketing and business.
Applied Neuroscience (40-45 min)
Kyle Nel, Director of Lowes Innovation Lab - one of the biggest innovation labs in the world. Innovation in Marketing: Neuroscience, augmented reality and big data put to use.
Questions and Answers (10-15 min).