NEW BOOK RELEASE: MARKETING MANAGEMENT


06/06/2024

NEW BOOK RELEASE: MARKETING MANAGEMENT

Marketing Management, 5th European edition, is the encyclopaedia of Marketing and ideal support for undergraduate and postgraduate Marketing Management students. Marketing Management is the undisputed global bestseller in Marketing Management. It helps you get an in-depth understanding of European and global perspectives on Marketing. The book is co-authored by professor Torben Hansen, Department of Marketing.

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Sidst opdateret: Department of Marketing // 06/06/2024