PhD course: "ADVANCES in B-to-B MARKETING RESEARCH"


26/03/2019

Our PhD course: "ADVANCES in B-to-B MARKETING RESEARCH", which will take place on JUNE 13-14  2019 at Copenhagen Business School.

Key objectives are:
a. Providing participants with insights into how to publish B-to-B marketing research into high impact manuscripts for review in academic journals.
b. Teaching participants how to use research methods in B-to-B marketing research.
c. Familiarize participants with current key topics in B-to-B marketing research.
  

We request you to encourage your own doctoral students to participate in the course.

The faculty comprise of professors:

  • Professor Ad de Jong, Copenhagen Business School
  • Professor Adam Lindgreen, Copenhagen Business School
  • Professor Thomas Ritter, Copenhagen Business School
  • Professor Ko de Ruyter, King’s Business School, King’s College, UK
  • Associate Professor Michel van der Borgh, Copenhagen Business School
  • Associate Professor Jens Geersbro, Copenhagen Business School
  • Associate Professor Tobias Schaefers, Copenhagen Business School

Course content
This two-day course consists of lectures and workshops that (1) offer participants insights into how to make B-to-B marketing research ready to be published in academic journals, , (2) instruct participants on how to conduct research methods in B-to-B marketing research, and 3) provide knowledge about the current key topics in B-to-B marketing research.

Details of the course are available on CBS web / PhD courses or https://www.cbs.dk/forskning/phd/phd-courses or on PhD course: Advances in B-to-B Marketing research

Please spread the word to other colleagues and students. Thank you!

Sidst opdateret: Department of Marketing // 20/10/2021